Thousands of companies are vying for the attention of consumers over the holiday season. In order to stand out, you’ll need to upgrade your digital marketing efforts. As e-commerce sales are expected to grow 15.5% to a staggering $119 billion this holiday season, a strong digital marketing strategy is essential for all businesses. To prepare your business for the holiday shopping season, you’ll need a dedicated team working at your side. Along with a strong team, these five tips will help you increase your conversion rate and maximize returns on your marketing budget this holiday season.
Creating quality holiday content during the season can be time-consuming and stressful, but it is also one of the most lucrative times of year to promote your small business. Whether you are a web-based service or brick-and-mortar retailer, social media and web content is a cheap and easy way to engage your customer base and get them in the mood to buy your product this season. But where to begin? Sure, huge corporations with nearly unlimited budgets, marketing teams and an international fan base put out some amazing holiday content. But what can small businesses realistically achieve on a budget? To help you get inspired, we have chosen 5 small brands that are utilizing their blog and social media profiles to make the most of their holiday marketing and promotions.
Haven’t started your holiday marketing campaign yet? That’s okay. So you’re not a planner. Lucky for you, we are! AND, we’re sharing 17 ways you can market your holiday specials. I wish I could come up with your holiday specials FOR YOU, but that’s something we do for clients. Let’s get started!