Right now, everyone is scrambling to prepare for 2020. But if you’re scrambling for a content marketing plan, don’t. We’ve got you covered on today’s blog with a quarter-by-quarter plan for your content marketing. Read on (and scratch one more thing off that long 2020 “to-do” list!).
Many people think you simply post content and the world will show up. Unfortunately, that’s not the case. You have to learn how to attract people, and that requires persistence and discipline every day. When marketing with a small budget, creating content and getting traffic can be challenging. If you establish a routine and commit time every day to research and content creation, it will make a big difference for your business very quickly. Contrary to popular belief, your marketing strategy does not need to break the bank. Here are several tactics for marketing on a small budget while still ensuring that your message reaches your target audience.
The digital (and IRL) universe is filled with brands that spend enormous budgets on perfectly curated content, beautifully crafted videos, and A-List collaborations and partnerships. There’s nothing wrong with this approach, but as marketing progresses into a place where consumers have control over the conversation surrounding a brand, we all must adapt our strategies. Big budget campaigns are great, but building intimate relationships with our communities as a whole, and individually, are what’s most important. With consumers in the drivers seat, User Generated Content (UGC) should be a key part of your overall marketing strategy. Wouldn’t it be wonderful to have consumers promote our brands organically, rather than having to spend enormous budgets promoting it ourselves? User Generated Content is not just another marketing buzzword. 86% of millennials say that UGC is a good indicator of the quality of a brand, and 68% of social media users between the ages of 18 and 24 take into account information shared on social media when making a purchasing decision. It’s easy to see why UGC is so powerful.
Remarkable content that evokes strong feelings of amusement, laughter, awe, or shock is hard to miss. When a company creates such content, people can’t help but share it on social media. Funny memes, bizarre photos and hilarious video challenges spread throughout the world wide web like a dangerous virus no one can stop. Viral content occupies a distinct place in the minds of millions around the world, bringing numerous benefits to its creator. It multiplies reach, engagement and impressions leading to increased brand awareness, customer loyalty, and revenue. The six tips below will help you make viral social media content and ensure your brand gains more exposure.
Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well. Not only that, but every time you come up with something new and exciting, you can bet that your competition will be following up your success shortly. Here are six tips for differentiating your brand using content marketing.