Maybe it’s because I’m getting married in 90 days and have wedding on the brain, but when it comes to better content creation this quote sums it up for me: “A true lover always feels in debt to the one he loves.” ~ Ralph W. Sockma As content creators and curators we feel, much like the quote above, indebted to our love of writing. Don’t think of your business as a “content creator”? Consider this: 9 in 10 businesses marketing with content [Source: CMI] 87% of B2B marketers are using social media to distribute content [Source: CMI] B2B companies that blog generate 67% more leads per month than those who do not blog [Source: HubSpot]
In the past 60 seconds, I’ve had a Downy Woodpecker, House Finch, Tufted Titmouse, Nuthatch and Hummingbird visit my bird feeder. I can tell you it took a bit of research to get that kind of diversity hitting my feeder all day — and it will take that same research for your online content to attract your “birds.” The secret to both the seed and your content? Variety. There are five types of online content you should be enticing your flock with, which we’ll cover in depth on this post.
Content marketing has been evolving…no, let’s make that exploding…in leaps and bounds. One of the most important contributions to this growth is because of how businesses are currently creating their content. Without a doubt, user generated content (UGC) has become one of the most powerful (albeit under-utilized) sources of content available. So, why are so many brands still hemming and hawing over using this great source of content and data?
I have a ginormous secret. I was lucky enough to receive an advance copy of The Content Code. Perks, you gotta love ’em! As I’m making my way through the book for the second time, I get the genius idea to turn some of Mark’s content ignition tips and ideas into an infographic.
To use content curation as a marketing strategy, or not … apparently that’s the question. My new(ish) friends at Web Search Social are calling me — and others — out. They’re saying, “… content curation as a social marketing strategy is silly, fruitless and something you should stop doing immediately.“ Well hold on there, partner (in my best John Wayne voice). Isn’t that a one-size-fits-all blanket statement? Surely, if content curation were THAT bad, no discerning marketing person (or “experts” as my WSS friends call them in their post) would use this ghastly tactic. Undoubtedly, if content curation were so hideous a tactic, smart marketers like Beth Kanter, Jay Baer, and Jason Falls wouldn’t promote such a thing. Let’s discuss.