Business 101 Archives - B Squared Media – Social Media Management

How to Learn About Marketing in Under 20 Minutes a Day

June 6, 2018Shea DrakeBusiness 101, Marketing, SEO, Small Business, Social Media, StorytellingNo Comments

Learning about marketing can seem daunting for an entrepreneur, but it doesn’t have to be. There are only two things you need. You have to regularly take the time to learn more about it and know the best resources to learn from. We took care of the resources angle. You’ll find a starter list for you to learn more about marketing in short amounts of time below. Make a commitment to set aside 20 minutes every day. It can be in the morning when you first start your day, before you leave for the night, or during your lunch break. This is the most essential thing: committing to consistent improvement each day.

How To Survive In Business When You’re A Harmony-Seeking Idealist

February 7, 2018Brooke B. SellasBusiness, Business 101No Comments

According to many tests, I’m a harmony-seeking idealist. Harmony-seeking idealists are: Warm-hearted Sympathetic Introverted These three things don’t necessarily “fit” in today’s business world. You constantly hear of successful entrepreneurs being ruthless, unforgiving, and extremely extroverted. However, I’m here to tell you not to give up. If you identify with the words above or think you’re a harmony-seeking idealist, keep reading!

Entrepreneurism: The Harmful Effects Of The Pursuit Of Perfectionism

September 13, 2017Brooke B. SellasBusiness, Business 1012 comments

Perfectionism is a blessing and a curse if you ask me. A perfectionist, by definition, is someone who refuses to accept less-than-perfect results. We hold everyone to our own, much-higher-than-status-quo standards. And while wanting things to be perfect isn’t the worst thing you can want, it can be extremely harmful in business situations. Here’s my story of the pursuit of perfectionism and how it did more harm than good (and how to stop perfectionism from harming you and your business decisions).

Increase Your Profits With This Customer Retention Strategy

August 16, 2017Brooke B. SellasBusiness, Business 101, Sales, Small BusinessNo Comments

Confession: Until recently, we didn’t have a customer retention strategy. I’m a small business owner with mostly word-of-mouth and repeat clients. Not having a plan for retaining clients is absolutely dumb (confession #2!). No matter where you are in the process of owning a business, a customer retention strategy is critical to your continued success. Here’s an inside look at how we’re building out our retention plan.

Protect Yourself From “Bad” Clients With This Sales Agreement Language

August 9, 2017Brooke B. SellasBusiness, Business 101, Customer Management, Customer Service, SalesNo Comments

Sales agreement language may be the only way to protect yourself from unruly clients once they’re in your portfolio. What I’ve found is that there aren’t really “bad” clients, just uneducated clients. But if for some reason things go sour, strong language in your sales agreement may be your only saving grace. Here’s how to protect yourself.