Existing in a complex economy means your business has access to a large amount of highly-specialized firms and individuals. As a small business owner, it’s important you make good use of these firms and individuals through the practice of outsourcing. And do to this, you need to make sure you’re outsourcing the right things to the right people, asking all the important questions before you begin. However, despite its potential to support your business, a surprising amount of small enterprises still don’t outsource. Content marketing and certain accounting functions, such as tax preparation, are two of the most common functions firms outsource, but there are many more options. For example, you can outsource IT and customer service, and even human resources. And outsourcing just makes good sense. As a small business with limited resources, you need to focus on what you do best, something outsourcing lets you do. So then why are so many businesses still holding on and doing everything in house? The answer lies in a general misunderstanding about how outsourcing can help grow your business, not just maintain it and make it easier to run. Not convinced? Here are five advantages to using outsourcing to grow your business.
Learning about marketing can seem daunting for an entrepreneur, but it doesn’t have to be. There are only two things you need. You have to regularly take the time to learn more about it and know the best resources to learn from. We took care of the resources angle. You’ll find a starter list for you to learn more about marketing in short amounts of time below. Make a commitment to set aside 20 minutes every day. It can be in the morning when you first start your day, before you leave for the night, or during your lunch break. This is the most essential thing: committing to consistent improvement each day.
According to many tests, I’m a harmony-seeking idealist. Harmony-seeking idealists are: Warm-hearted Sympathetic Introverted These three things don’t necessarily “fit” in today’s business world. You constantly hear of successful entrepreneurs being ruthless, unforgiving, and extremely extroverted. However, I’m here to tell you not to give up. If you identify with the words above or think you’re a harmony-seeking idealist, keep reading!
Perfectionism is a blessing and a curse if you ask me. A perfectionist, by definition, is someone who refuses to accept less-than-perfect results. We hold everyone to our own, much-higher-than-status-quo standards. And while wanting things to be perfect isn’t the worst thing you can want, it can be extremely harmful in business situations. Here’s my story of the pursuit of perfectionism and how it did more harm than good (and how to stop perfectionism from harming you and your business decisions).
Confession: Until recently, we didn’t have a customer retention strategy. I’m a small business owner with mostly word-of-mouth and repeat clients. Not having a plan for retaining clients is absolutely dumb (confession #2!). No matter where you are in the process of owning a business, a customer retention strategy is critical to your continued success. Here’s an inside look at how we’re building out our retention plan.