Strengthening your brand’s voice is vital in today’s growing social world. Research shows that 83% of businesses use social media marketing to grow their brands. More and more, companies are relying on their brand’s social voice to set them apart from others. We have some suggestions to help you strengthen your brand’s voice.
There are many things I love about Oprah. She’s an accomplished businesswoman, a generous human being, and her life’s goal is to make the world a better place than she left it. She is an extreme example, but nevertheless, she is an individual who is the definition of what a modern brand should look like. Not because of the content she shares and the products she endorses, but because every layer of her brand is authentic. People watch her shows and buy her products because it’s genuine to who she is and what she stands for. If she endorses something, it’s meaningful. Her brand is reliable, recognizable, and comes with a standard of quality. She herself has said: “Let excellence be your brand. When you are excellent, you become unforgettable. Doing the right thing, even when nobody knows you’re doing the right thing will always bring the right thing to you.” Whether you’re a fan of Oprah or not, this advice is powerful. Transparency and authenticity are more important than ever. Brands need to stand for something, and many are beginning to align themselves with social and political issues. Below, we’ll dig into why branding today is about doing the right.
Brand accountability is a growing trend with how consumers are using social media today. This means your worst brand behavior is paraded online for potential customers to consume. How is this impacting your brand reputation and purchasing decisions from would-be customers? We’re dissecting the latest Sprout Social Index to find out.
Does your brand personality play it cool, embrace snark and sass, or just keep it real (honest)? Brand positioning is no easy task, but at some point, you’ve got to decide how to tackle tone and voice. This is especially important when using social or two-way conversational platforms online. If you’re not sure how to play it, we’ve got some consumer behavior stats that will help in a BIG WAY!
Your small business brand is crucial to how consumers view and identify your company. Good branding can help position your business as a leader in your industry—a company that delivers on its promises and provides outstanding products and customer experience. But just how do you go about building a strong brand? Here are five great ways to start.