Have you ever wondered how much hashtags actually matter when it comes to content? Social media marketers everywhere are often asking themselves, and each other, this same thing. Should we use them? And if we do, how many? Hashtags have been a part of social media for years, making an impact on Twitter and Instagram and eventually making their way to Facebook and LinkedIn. Even though hashtags are commonplace both professionally, and personally, (#SundayFunday, anyone?) it’s important to ask ourselves, “what’s the purpose?” Are they actually expanding the reach of our content? Our friends at Trust Insights recently put out a report breaking down the impact of hashtags and we all know data doesn’t lie! Below we’ll review the findings from their report and share some hashtag best practices.
Raise your hand if you’ve ever felt personally victimized by an Instagram post. As we mentioned previously, April is Stress Awareness Month with the goal being to increase public awareness of both the causes and cures for our modern stress epidemic. One way to combat chronic stress is with self-care. This could be anything from reading a book, to exercise, to putting on a face mask, to even taking a digital detox. Yes, we are a digital marketing agency, but we realize the stressors that come along with constantly being plugged in to your phone. Unplugging and taking some time to do things IRL, is important, and cannot be stressed enough (no pun intended!). If, like us, your work requires you to check into social media often, or if you’re someone who enjoys scrolling through your various feeds on the leisure, there are still plenty of ways to keep yourself in check, and make sure you’re not overdoing it. Below, we’ve put together a social media guide to self care, because, if we’re keeping it real, social media can be a huge anxiety trigger if not played with responsibly.
In case you haven’t heard, B Squared is hosting the first annual HELLO Conference on March 28, 2019. Tickets are on sale until this Friday, March 22nd – so make sure to grab your spot if you haven’t done so already! We’re super excited to be hosting the HELLO Conference – not just because it’s our first ever B Squared event, but because we have an incredible line-up of speakers, including our keynote, Mark Schaefer. Mark is world renowned author, speaker, college-educator, and just an overall awesome guy. He’ll be discussing his latest book, Marketing Rebellion: The Most Human Company Wins at the conference next week but was kind enough to sit down for a session of B2TV ahead of time. Mark dug into the current state of marketing and why it’s so important for brands to be human, even in our current world of digital transformation. If you want to stock up on loads of marketing insight, check out our interview with Mark below!
Feeling burned out at work lately? You may need a more productive office setup. Whether you work for a big corporation or do most of your assignments at a local coffee shop, there are dozens of ways to enhance productivity. Here are 12 hacks for creating a more productive office setup.
Existing in a complex economy means your business has access to a large amount of highly-specialized firms and individuals. As a small business owner, it’s important you make good use of these firms and individuals through the practice of outsourcing. And do to this, you need to make sure you’re outsourcing the right things to the right people, asking all the important questions before you begin. However, despite its potential to support your business, a surprising amount of small enterprises still don’t outsource. Content marketing and certain accounting functions, such as tax preparation, are two of the most common functions firms outsource, but there are many more options. For example, you can outsource IT and customer service, and even human resources. And outsourcing just makes good sense. As a small business with limited resources, you need to focus on what you do best, something outsourcing lets you do. So then why are so many businesses still holding on and doing everything in house? The answer lies in a general misunderstanding about how outsourcing can help grow your business, not just maintain it and make it easier to run. Not convinced? Here are five advantages to using outsourcing to grow your business.