While chatbots are the current marketing craze, it’s unwise to jump into using this form of marketing AI without a chatbot strategy. There are many things to think about. Your marketing/business goals Laws and legality of chatbots Scripting and content style of your chatbot Building a chatbot & chatbot tools And the list goes on and on. If you’re still figuring out how to formulate your chatbot strategy, use our guide for getting you from A to B with ease.
At the beginning of this year, we decided here at B Squared to add Chatbots into our rolodex of client services. But before we’d announce this new service to our clients, we knew we wanted to create a few examples and test them out on our own social media accounts first. So in December of last year, before the new year came around, we spent some time creating a chatbot for our Facebook page, and a chatbot for our Twitter account. Historically, chatbots and automated messaging services get a bad rap. The experience is usually bumpy at best and when your conversation goes off course, it takes hours (maybe even days!) to get a human to follow up with you. With our mantra Think Conversation, Not Campaign in mind, we had a goal of creating a humanized chatbot for B Squared users, with as seamless an experience as possible. Here’s what went into creating our friendly little helper, Dude Bot, along with some tips that can help you create a more human chatbot for your own company!
Chatbots are an easy entry into the world of artificial intelligence (AI). Although terms like “chatbots” and “artificial intelligence” seem overwhelming, I promise you they’re not. Chatbots can take Facebook Messenger, for instance, and open up a whole new world of customer service via pop-ups. Read on for a deep dive into what chatbots are, and how we’re currently using them to ease our clients into AI.
For any small business owner, figuring out areas to invest in can be a constant debate. When a company’s time and resources are limited, it’s easy to focus on tasks that immediately need to be solved and move longer-term problems down the schedule. But when it comes to technology, small businesses no longer have to choose between these two options. From apps to hardware, numerous free to low-cost resources are available to help businesses run both smoother and smarter.
There are plenty of methods out there that can help businesses save money on customer service. However, not all of these methods are good for businesses. There are some that can decrease service quality, which can actually end up costing a company more. In fact, NewVoiceMedia, a company that works with customer service departments in 128 countries, reported in 2016 that businesses are losing $62 billion each year due to poor customer service. Most customers who encounter poor customer service are likely to switch to another business that—hopefully—provides better customer service. The implications of this are obvious: if you provide poor customer service, someone else is going to get your business. The trick to saving money on customer service is to cut costs without sacrificing quality. Take a look at the five methods below to get started.