Brand activism is on the rise. We are in an age of empowerment and everyone wants to be heard. Luckily, every social platform allows for that-and companies are listening! Recently, I was reading about brand activism and came across this quote about brand purpose, “In short, it’s a brand’s reason for existence beyond making money.” In other words, brands are willing to take a public stand for what they believe in. Consequently, brand activism can also divide their following. Brooke Sellas even called this back in 2017. As a consumer, do you support companies more when they take a stand and put a meaningful voice to their product? Or does it completely turn you off?
What will the post-advertising apocalypse look like for marketers? Not as scary as you may think. Advertising is not dead. It’s just changing. And with or without advertising, here’s how you can survive.
If your online advertising isn’t working, don’t worry. There’s likely a fix. Advertising can go wrong for many reasons. Bad audience set up, terrible targeting, fierce competition … However, if you’re armed with the reasons things can go wrong, you’ll have a better chance of setting them right. Just prepare yourself, okay? The list is long and ugly!
Let’s face it: the perception of social media ads has declined recently. One of the scariest stats says that nearly 60% of Americans don’t believe advertising. In fact, they often align ads with “fake news.” So how can your business create entertaining social media ads? And ensure they spark action? To stop users from scrolling past your ads, keep reading!
Smarter advertising is needed … whether you’re managing a multi-million dollar marketing budget or scraping ad campaigns together with pennies. Many of the pricey ads that appear in Times Square or during the Super Bowl get a lot of attention. However, their cost doesn’t determine their success. By thinking creatively & taking advantage of advancing technology, smaller brands on limited budgets can enjoy the same positive results as bigger players. Get inspired by smaller brand strategies below, and see how their ads compare to recent big-budget favorites.