We’ve had a lot of conversation lately about marketers and brands that collect Fans like baseball cards. Then what…? Experienced marketers and brands know it’s really about quality over quantity. Many of our clients at B Squared are very interested in gaining loyal Fans, or brand advocates. So it’s our job to present ways in which we can convert “sometimes” Fans into brand activists as well as measure Brand Loyalty to prove our tactics were successful.
Our numbers, metrics, and ROI quest continues. In Part One, we talked about how hard and soft metrics measure up when evaluating your social media efforts. For Part Two, we’ll dissect Brand Awareness. This may be one of the top reasons companies decide to use social media, and for social For Part Two, we’ll dissect Brand Awareness. This may be one of the top reasons companies decide to use social media, and for social marketers, it’s the easiest way to show a soft return on investment (ROI).
I may as well have put, “Lions and Tigers and Bears – OH, MY” as the title. It’s a safe bet that’s what most people think when they start talking about a return on investment (ROI) for their social media efforts. It’s kinda like the Wicked Witch of the West has sent her Flying Monkeys after you … AHHHH!
So you’re looking for Social Media Mentors? Not Gurus. Not Ninjas. Not Divas or Queens, but real live social media mentors. I’ve got your back. There’s a collective of experienced social media marketers who are ready to take the social sphere back from “fauxperts.” Our feeds are plagued by their bad business … hard sells, blatantly begging for likes and shares, asking questions like, “What did you have for lunch today?” or “Share this if you like puppies and unicorns!” If you’re ready for real, read on!