Our numbers, metrics, and ROI quest continues. In Part One, we talked about how hard and soft metrics measure up when evaluating your social media efforts. For Part Two, we’ll dissect Brand Awareness. This may be one of the top reasons companies decide to use social media, and for social For Part Two, we’ll dissect Brand Awareness. This may be one of the top reasons companies decide to use social media, and for social marketers, it’s the easiest way to show a soft return on investment (ROI).
I may as well have put, “Lions and Tigers and Bears – OH, MY” as the title. It’s a safe bet that’s what most people think when they start talking about a return on investment (ROI) for their social media efforts. It’s kinda like the Wicked Witch of the West has sent her Flying Monkeys after you … AHHHH!
So you’re looking for Social Media Mentors? Not Gurus. Not Ninjas. Not Divas or Queens, but real live social media mentors. I’ve got your back. There’s a collective of experienced social media marketers who are ready to take the social sphere back from “fauxperts.” Our feeds are plagued by their bad business … hard sells, blatantly begging for likes and shares, asking questions like, “What did you have for lunch today?” or “Share this if you like puppies and unicorns!” If you’re ready for real, read on!
“Nothing tastes as good as skinny looks,” has been my mantra for the last few months. I’m determined to lose weight and get back down to a comfortable size; I gained nearly 30 pounds in the past two years.