Social media sales have vastly changed the selling landscape. Newsflash: Slapping your marketing message into a post and publishing it to Facebook, Twitter or Instagram is not going to make you a social media sales star. Instead, we need to focus on a value exchange. Or as some marketers call the “Give to Get.” Here’s how you can do that.
We like when something is funny. We often share things based on vanity, to be humorous, to invoke feelings, or to be “popular”. A click is perceived as private; it’s not public, it can’t be “seen.” Clicks are made up of our most natural and authentic behaviors. And therefore, clicks paint a more accurate picture of your audience. Clicks are more important than ‘Likes’ because they represent us when we want to be private or public.
At Social Media Week in NYC a brillant man named Ferris taught a course called, “Frameworks of Collaboration” in which he underscored the importance of social collaboration. Milton Freeman, the Nobel Prize-winning economist, often argued “cooperation without coercion.” Is it possible to achieve this feat; to work together for a common goal without pressure or persuasion? I think with social media it is possible. All things are possible if we have a plan.
If you’re using social media, you’re using content marketing. Each social media site — LinkedIn, Facebook, Pinterest, Twitter — has a different purpose. Otherwise, we’d only need Facebook, right? Some peeps fancy the quickness of Twitter, others enjoy the visual elements on Pinterest, and we can’t forget those who loathe Facebook with a passion!