I was on an insightful webinar with Jay Baer the other day and he made a profound statement, “My Facebook News Feed is where my personal life and my professional life collide.” He went on to say that companies that think they are competing on Facebook by pushing out sales messages are totally getting it wrong. This is because they’re not competing with other companies. This is because, as Jay put it, “They’re competing with my wife! My life!”
I used to work for the Cystic Fibrosis Foundation (CFF). I chose this line of work because my sister has cystic fibrosis (CF). Some of you may have noticed my personal Facebook Page has BREATHE as the Cover Photo; it’s a daily reminder for me to try and give back, to breathe for those who cannot. Fast forward four years and I am involved with the Foundation again, only this time as a committee member for the Great Strides walk here in NYC. You may be asking me what this has to do with social media. I’m getting to that, but the short answer is: EVERYTHING.
You’re probably just as entrenched in the Sales vs. Value war as I am, even if you don’t know it. I’m fighting the good fight for value. Are you? I don’t think I have to explain why value rises above sales in social media, but yeah, I’m going to.
Maybe it’s cliche. Maybe it’s too obvious. I. Don’t. CARE. I’m using this song for The Media Barista Challenge and you can’t stop me! When it comes down to it, nothing beats Aretha’s RESPECT. Last week we talked about the epitome of “Oops”, with Britney Spears, and I’m confident in claiming Aretha’s powerful voice commands just that – respect – and is the epitome of requesting a little consideration.
The Super Bowl is one of TV’s most-watched events. In fact, last year in 2012, 111.3 million viewers sat down to watch the Giants take it all for the 2011-2012 season. As I sat watching Ravens and the 49ers battle it out last Sunday, I had an “ah-ha moment” about how football correlates to social media – and more specifically, how it relates to a Return on Investment (ROI) for social media.