The secret to online success is consistency. Surprised? Thought the secret would be some crazy unknown thing? Nah! Consistency with your online content and marketing is what will make you a pro (or label you an amateur).
Let me start by saying I LOVE Google. I don’t Bing or Yahoo, I Google. I use Gmail, Google Alerts, Google Keywords, and Google Analytics … And I know I’m not the only person out there who has endless adoration for the behemoth. However, I also LOVE the idea that social media is a tool for truth. The idea that anyone with wifi and a computer can learn something completely new just by visiting Google and typing in a name, place or thing makes me dizzy with delight. But there’s a caveat …
Marketing services, especially those based on technology, often require more than just a basic advertising campaign and a flashy company name. Unlike tangible products, a service isn’t something a businessperson can just put on a desk and say, “Check it out, try it, feel it, and how many would you like to buy?” Instead, a business selling intangible services needs to focus on satisfying needs of customers as the end goal. The services are simply a tool to the satisfaction goal.
Social media: The new powerful branding tool. Companies are running out to Facebook, Twitter, Pinterest and the like trying to harness their influence. Some have ideas of how to use it, many don’t. I think where many marketers and brands get confused is where they think the power comes from. Social media power lies in dependence. This means your audience must be dependent on you/your brand/your online messaging. Is your content alluring? New? Original?
I was on an insightful webinar with Jay Baer the other day and he made a profound statement, “My Facebook News Feed is where my personal life and my professional life collide.” He went on to say that companies that think they are competing on Facebook by pushing out sales messages are totally getting it wrong. This is because they’re not competing with other companies. This is because, as Jay put it, “They’re competing with my wife! My life!”