Giving back has always been a part of my core; my therapist once told me that I’m co-dependent because my happiness comes from making other people happy. Why is that a bad thing? I left a lucrative real estate job in my mid-twenties to work at a non-profit supporting cystic fibrosis. In my late twenties, after reading The Slave Next Door, I helped collect items for sex-trafficked women on college campuses. Last month, I jumped out of my car to grab a turtle crossing a busy road and moved it to the other side. This is who I am. Giving back is what makes me happy. And trust me, what I’ve put out has come back threefold! Modern sales is missing something. Every salesperson needs to embrace the “give to get.”
Social media has become an integral tool for online brand management. Last year, companies of all sizes used social networking platforms to communicate with over 3.1 billion global social media users Facebook’s recent data breach, however, demonstrates how important it is to secure your business’s social media presence. Factors like poor account security and data mismanagement contributed to the scandal and compromised the online security of millions of users. While your company may not be in a position to adversely affect as many people as Facebook, you can avoid similar vulnerabilities by developing and sharing a social media security plan with your team. Developing an online presence with social media is an effective strategy for growing your business and its reputation. Protect your investment—and your customers—against data breaches, malware, and hacks with these four best practices.
Content marketing is everywhere. That’s not really all that surprising. Content marketing works, when done correctly. The thing is, that’s easier said than done. There is a lot out there on how to do content marketing but there is less information about how to create the team that does it. For that reason, today we’re going to look at building such a team. What you need, what you have to do, and the big mistakes that you’ve got to avoid. In that way, you’ll have a guide and a plan to build your team and you won’t find yourself wasting resources or putting out sub-part content because you’ve hired sub-par people.
For any small business owner, figuring out areas to invest in can be a constant debate. When a company’s time and resources are limited, it’s easy to focus on tasks that immediately need to be solved and move longer-term problems down the schedule. But when it comes to technology, small businesses no longer have to choose between these two options. From apps to hardware, numerous free to low-cost resources are available to help businesses run both smoother and smarter.
Let’s face it: the perception of social media ads has declined recently. One of the scariest stats says that nearly 60% of Americans don’t believe advertising. In fact, they often align ads with “fake news.” So how can your business create entertaining social media ads? And ensure they spark action? To stop users from scrolling past your ads, keep reading!