In case you haven’t heard, B Squared is hosting the first annual HELLO Conference on March 28, 2019. Tickets are on sale until Friday, March 22nd – so make sure to grab your spot if you haven’t done so already! We’re super excited to be hosting the HELLO Conference – not just because it’s our first ever B Squared event, but because we have an incredible line-up with seasoned pros like Luke Reynebeau, Senior Manager, Partner Marketing at Sprout Social. Luke was kind enough to sit down for a session of B2TV with us ahead of the HELLO Conference where he discussed all things Social Listening – what it means, how it differs from social monitoring, and why brands should be doing it. If you’re interested in learning more about social listening and how it can help you be a better marketer, check out our interview with Luke!
With the rise of the gig economy and an increase in the number of employers offering remote work, more employees are setting up shop at home (including us at B Squared!) While this set-up offers increased flexibility, working from home efficiently is not an easy task. There are plenty of issues that come with working from home. Whether you work for an employer or operate as a freelancer, these secrets to working from home efficiently will help you thrive as a remote worker.
In case you haven’t heard, B Squared is hosting the first annual HELLO Conference on March 28, 2019. We’re super excited about this! We’re excited not just because we’re hosting our first ever B Squared event, but because we have an incredible line-up with seasoned pros like Katie Robbert of Trust Insights. Katie was kind enough to sit down for a session of B2TV with us ahead of the HELLO Conference where she discussed the different types of predictive analytics and what this means for marketers. If you’re already feeling confused and overwhelmed by the concept of predictive analytics, have no fear! Katie did an awesome job of breaking down it down so we all can understand not just how it works, but how it can be of benefit to us. If you’re interested in learning more about AI and predictive analytics, check out our interview with Katie.
Intelligent tools are taking over. With the proliferation of chatbots, marketing automation, and machine learning, we marketers have opened up ways to send our messaging at scale. We’ve reduced human capital and data is changing the way we do business. But should machines replace humans? And how do brands use these tools while still keeping the human front and center with their branding?
As a small business, your content strategy is the key to getting yourself seen. It drives traffic to your site, increases conversions, and strengthens your brand. Creating blogs that rank, and rank well, isn’t easy — but it’s not impossible. Read on to discover how to write and rank small business content that customers and search engines will love.