Many people think you simply post content and the world will show up. Unfortunately, that’s not the case. You have to learn how to attract people, and that requires persistence and discipline every day. When marketing with a small budget, creating content and getting traffic can be challenging. If you establish a routine and commit time every day to research and content creation, it will make a big difference for your business very quickly. Contrary to popular belief, your marketing strategy does not need to break the bank. Here are several tactics for marketing on a small budget while still ensuring that your message reaches your target audience.
In the world of customer service, angry customers are inevitable. As companies develop social media customer service plans the need for making sure their employees know how to de-escalate angry customers over social is vital. Communicating through written words is a whole different ball game from speaking to someone over the phone. The anonymity that comes with communication over the internet can also cause some to take their frustrations out on the person behind the screen. You can help your customer service team navigate these sticky situations with angry customers by providing them with specific techniques. Read on for our guide to de-escalating angry customers over social.
Talk to the customer, and you’ll find that customer service chatbots are very hit or miss. This is due to the fact that even though over half of consumers want to use them, many chatbots are still missing the mark. We want the ease of automation. But we don’t want automation if it means a lack of information. So, what’s the best way to design and deploy your customer service chatbot? Keeping reading!
Brand activism is on the rise. We are in an age of empowerment and everyone wants to be heard. Luckily, every social platform allows for that-and companies are listening! Recently, I was reading about brand activism and came across this quote about brand purpose, “In short, it’s a brand’s reason for existence beyond making money.” In other words, brands are willing to take a public stand for what they believe in. Consequently, brand activism can also divide their following. Brooke Sellas even called this back in 2017. As a consumer, do you support companies more when they take a stand and put a meaningful voice to their product? Or does it completely turn you off?
More and more people are turning to social media to address customer service needs, but not everyone knows how to be a good customer on social. As someone with experience in social media customer service, I’ve serviced a variety of different concerns and people. While some are grateful for quick responses, the truth is the blanket of anonymity that social lends to users can lead customers to go no holds barred when interacting with customer service representatives online. While they can cause big headaches, customers who use social media as an outlet to lash out on a brand don’t always get what they want. Here’s why learning how to be a good customer on social can lead to a positive customer service experience.