If you feel like the energy vampires have been sucking the life out of you, you’re not alone. Some reports suggest one in five highly-engaged team members is at risk of burnout. Social media definitely comes with its own challenges. That means you could potentially lose your best team players if you don’t deal with the impending burnout quickly. Even the most high-powered executives give many reasons why stepping away is crucial. It enhances creativity, performance, and leads to a better quality of life in general. But knowing how to encourage your team (and yourself) to take a break when there’s work to be done can feel impossible. “Sure,” your team members might think, “We’ll take a step back once we’ve finished this latest assignment.” Then it takes an entire full moon for that break to come, and by then it’s too late – your team has transformed into monstrous versions of themselves. How can you help your social media team avoid the curse of burnout? Here are four ways.
Existing in a complex economy means your business has access to a large amount of highly-specialized firms and individuals. As a small business owner, it’s important you make good use of these firms and individuals through the practice of outsourcing. And do to this, you need to make sure you’re outsourcing the right things to the right people, asking all the important questions before you begin. However, despite its potential to support your business, a surprising amount of small enterprises still don’t outsource. Content marketing and certain accounting functions, such as tax preparation, are two of the most common functions firms outsource, but there are many more options. For example, you can outsource IT and customer service, and even human resources. And outsourcing just makes good sense. As a small business with limited resources, you need to focus on what you do best, something outsourcing lets you do. So then why are so many businesses still holding on and doing everything in house? The answer lies in a general misunderstanding about how outsourcing can help grow your business, not just maintain it and make it easier to run. Not convinced? Here are five advantages to using outsourcing to grow your business.
Every successful social media campaign should have a strategy. Each and every member of the team should be strategic thinkers. Why? Because strategic people bring creativity, curiosity, and confidence to their work. You and your social media team needs to think beyond what’s immediately in front of you—or immediately behind you—to the bigger picture of why you’re doing what you do, consider where you want to be in five months or five years, and never stop learning. It may seem like a daunting shift, but there are ways you can cultivate strategic thinking in your day-to-day work life and in your team. Here are ten we highly recommend:
Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does). However, a digital call-to-action is arguably the most important factor when it comes to your online messaging. Your social media posts, online content, and digital forms must see some action to be successful. Here are several examples to perfect your call-to-action copy.
There’s no question Instagram is one of the most popular social networks right now. Sporting a modest active user base of just over a billion people, the social network has a growth chart that looks more like the liftoff trajectory for a SpaceX launch—and just keeps on growing. Instagram isn’t resting on its laurels, either. Traditionally known as an image and photography platform, the company recently announced a new video service called Instagram TV (IGTV) that promises to add a whole new dimension to Instagram for both users and marketers. And IGTV is generating a lot of buzz, particularly among marketers.