Do you remember the first time you joined a social media platform? I do! It was 2005 and I had finally received my college email address which gave me access to Facebook. Throughout college, Facebook was a way to recap the weekend festivities and connect with new friends. While Facebook has remained a way that friends stay connected, almost 15 years later, the platform has drastically evolved. There are also a number of other social media platforms available now, and each has solidified its own unique space in the digital marketing world. Five years after I first became acquainted with Facebook, I joined Twitter at the recommendation of my boss and my introduction to social media in a professional setting commenced. Nine years later, and I’ve scrolled my Facebook newsfeed, Twitter feed and Instagram stream thousands and thousands of times, inevitably learning some valuable lessons along the way. Below, join me as I dig into the top 5 social media marketing lessons I’ve learned over the past 9 years. I can’t remember what life was like before!
Raise your hand if you’ve ever felt personally victimized by an Instagram post. As we mentioned previously, April is Stress Awareness Month with the goal being to increase public awareness of both the causes and cures for our modern stress epidemic. One way to combat chronic stress is with self-care. This could be anything from reading a book, to exercise, to putting on a face mask, to even taking a digital detox. Yes, we are a digital marketing agency, but we realize the stressors that come along with constantly being plugged in to your phone. Unplugging and taking some time to do things IRL, is important, and cannot be stressed enough (no pun intended!). If, like us, your work requires you to check into social media often, or if you’re someone who enjoys scrolling through your various feeds on the leisure, there are still plenty of ways to keep yourself in check, and make sure you’re not overdoing it. Below, we’ve put together a social media guide to self care, because, if we’re keeping it real, social media can be a huge anxiety trigger if not played with responsibly.
At the beginning of this year, we decided here at B Squared to add Chatbots into our rolodex of client services. But before we’d announce this new service to our clients, we knew we wanted to create a few examples and test them out on our own social media accounts first. So in December of last year, before the new year came around, we spent some time creating a chatbot for our Facebook page, and a chatbot for our Twitter account. Historically, chatbots and automated messaging services get a bad rap. The experience is usually bumpy at best and when your conversation goes off course, it takes hours (maybe even days!) to get a human to follow up with you. With our mantra Think Conversation, Not Campaign in mind, we had a goal of creating a humanized chatbot for B Squared users, with as seamless an experience as possible. Here’s what went into creating our friendly little helper, Dude Bot, along with some tips that can help you create a more human chatbot for your own company!
April marks the start of Stress Awareness Month. The goal is to increase public awareness of both the causes and cures for our modern stress epidemic. With the rise of social media in the last decade, it may seem like new holidays are popping up all the time (National Pizza Day, anyone?), but Stress Awareness Month has actually been held every April since 1992. That’s 27 years of Stress Awareness! Despite this being held globally for 27 years, we still have got a long way to go. Good mental health is something we all need, just like we all need good physical health. Luckily, here at B Squared Media, things like work-life balance and digital detoxes are encouraged, and although these things are awesome, there’s no one size fits all cure for stress. Below, we’ll define stress and share some tips for how to keep calm all year long.
With social media algorithms constantly changing and platforms rapidly moving in a pay-to-play direction, it may feel like organic social media no longer serves a purpose. With so much content constantly being shared and brands with huge budgets stealing the spotlight, it may feel like getting people to see your content is impossible and dare we say, not worth the effort. Yes, it’s easy to throw money behind your content to increase vanity metrics, but organic social media still holds a ton of value. Here at B Squared Media we love paid social (and so do our clients!) but our roots are in organic social, and 7 years of content curation and reports later, we continue to see the impact it has. Learn more about what goes into organic social algorithms and all the reasons organic social is alive and thriving.