Did you know that people on Facebook comment on live content 10 times more than an uploaded video? That’s a fact that your small business can’t ignore. Facebook Live was introduced in 2016 and allows you to share live content with followers and friends on Facebook. The idea was to increase engagements with your fans and connect instantly and it has done just that! Integrating live video into your small business plan enhances your brand. Let’s take a deeper dive into how you can add live video to your marketing toolbox.