Do you have or have you thought about the rules and ramifications of using social media (personally or professionally) at your place of business?
You more than likely have a Handbook on Employee Policy, so why not have one on Social Media Policy (or add an addendum to your current policy)? It’s important to educate your workers on expectations for employee behavior when using social media.
Freedom of Speech means we cannot dictate what an employee says about his or her work life. In fact, it’s best to try and encourage creativity and expression rather than be a negative Nancy. However, employees can’t outright tell lies or make slanderous statements about your company either.
Helpful Hint: A confidentiality agreement can put the kibosh on how much “speech” is allowed.
What your Social Media Employee Policy should look like:
–> Give the basic rules of what your company expects when using social media
–> Outline common sense guidelines like no spamming, swearing or rudeness
–> Give examples of how social professionals within your organization can solve the pain points of your audience (without giving away the kitchen sink)
–> Explain the importance of grammar and spelling
–> Show how your social media person/team can remain relevant and on topic
–> Give instruction on content creation, curation and marketing best practices
Want one for FREE??
OR, you can download the first eBook in the B Squared Media Social Strategy Series – which just happens to be a Social Media Employee Policy Handbook!
Keep in mind our Handbook only covers the basics, and it’s imperative that your company stresses the importance of reading and understanding each social platform’s Terms of Service (ToS).
So, let’s hear it … Do YOU currently have a Social Media Policy in place? And if so, what are some tips you’d like to share with us?
See you in the social sphere!
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