Think Conversation, Not Campaign

Your Social Media Rule Book

Do you have or have you thought about the rules and ramifications of using social media (personally or professionally) at your place of business?

According to Forrester Research, 64% of large companies “have no social media policy in place, or if they do, they lack tools to sufficiently  enforce and support the policy.” [tweet this stat]

You more than likely have a Handbook on Employee Policy, so why not have one on Social Media Policy (or add an addendum to your current policy)? It’s important to educate your workers on expectations for employee behavior when using social media.

Freedom of Speech means we cannot dictate what an employee says about his or her work life. In fact, it’s best to try and encourage creativity and expression rather than be a negative Nancy. However, employees can’t outright tell lies or make slanderous statements about your company either.

Helpful Hint: A confidentiality agreement can put the kibosh on how much “speech” is allowed.

What your Social Media Employee Policy should look like:

–> Give the basic rules of what your company expects when using social media

–> Outline common sense guidelines like no spamming, swearing or rudeness

–> Give examples of how social professionals within your organization can solve the pain points of your audience (without giving away the kitchen sink)

–> Explain the importance of grammar and spelling

–> Show how your social media person/team can remain relevant and on topic

–> Give instruction on content creation, curation and marketing best practices

Want one for FREE??

Of course, you can always Google other Social Media Employee Policy Handbooks to piecemeal the perfect policy for you.

OR, you can download the first eBook in the B Squared Media Social Strategy Series – which just happens to be a Social Media Employee Policy Handbook!


Keep in mind our Handbook only covers the basics, and it’s imperative that your company stresses the importance of reading and understanding each social platform’s Terms of Service (ToS).

So, let’s hear it … Do YOU currently have a Social Media Policy in place? And if so, what are some tips you’d like to share with us?

See you in the social sphere!

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Brooke B. Sellas is an in-the-trenches digital marketer & owner at @HelloBSquared, blossoming blogger, and a purveyor of psychographics. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter.

12 Comments. Leave new

Melanie Kissell @SoloMompreneur
December 12, 2012 6:47 PM

Fantabulous, Brooke! Thank you. :)

Here’s a scary thought …

Not only does our medical practice not have a social media employee handbook …
It’s like pulling teeth to convince the doctors and the administrator of the importance of using social media marketing. Ugh. *Sigh*

I refuse to give up on them and throw in the towel. My stubborn nature will prevail! 😉
Melanie Kissell @SoloMompreneur recently posted…Out With The Trash And In With The TreasuresMy Profile

Brooke Ballard
December 12, 2012 6:53 PM

You’ve got your hands full, Melanie! Maybe you can slide this Handbook under their noses for some inspiration?? It doesn’t have to be boring … well … maybe in the medical world you might need some extra legal jargon. 😉
Good luck to you! And thanks for reading and downloading. Feel free to share your thoughts on the eBook with us!


I know a lot of business owners that need to read this! I will definitely be sharing this post so they can get a copy of the ebook!

Brooke Ballard
December 12, 2012 9:05 PM

SO SO very glad to hear that, Shannon! Thank you for spreading the good word. :)

Dorien Morin-van Dam
December 13, 2012 5:35 PM

Love, love, love. Downloaded it and can’t wait to read it. So very proud of you, Brooke, for getting this out! Congratulations and I can’t wait to see what’s next!
Dorien Morin-van Dam recently posted…Social Media Professionals Caught In The ActMy Profile

Brooke Ballard
December 13, 2012 6:16 PM

WOOT! THANKS, Dorien! We’re super excited, too. 😀

Should you have a separate Twitter profile for your business?SAVVE Support Solutions' Website
December 14, 2012 1:19 AM

[…] the unfollow button.  This person definitely needs to read B Squared Media’s blog post on social media rules and download the […]

Robin Strohmaier
December 15, 2012 9:37 PM

Fantastic post. Brooke! I’m so looking forward to downloading this and sharing this! I know so many that need to implement a social media policy and this will be perfect. So proud of you, too!
Robin Strohmaier recently posted…4 Easy Steps to Add a Header Image to TwitterMy Profile

Brooke Ballard
December 16, 2012 3:50 PM

Thank you so much, Robin! That means a lot … :)


This is…wait for it…awesome sauce!!! Thanks for putting such a great tool together, Brooke!
Kerry Armour recently posted…Ditch the Strong Arm Tactics: Keep the Social in Social Media!My Profile

Brooke Ballard
December 20, 2013 5:28 PM

Haha – woot! Thanks, Kerry!

Spring Clean Your Small Business Privacy Policy - Social Solutions Collective
March 5, 2013 8:16 AM

[…] Do You Have A Social Media Policy? With the surge of social media, comes the possibility for employees and businesses to abuse this technology while at work with potentially harmful business and customer results. Supplement your data privacy policy protecting your customers with an internal business social media policy for employees. Educate your workers on expectations for employee behavior when using social media. My colleague Brooke Ballard at B Squared Media authored an excellent article regarding business social media policy. […]


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