Does your blogging strategy have you “talking” at, to, or with your intended audience? We often look at blogging as a way to push information out there, or to pull potential leads into our pipeline; in doing that, we leave our audience completely out of the process. Even if your goal is to push something out, or pull someone in, by thinking conversation when writing your blogging strategy, you can more easily make a connection with your readers. Here are five ways to do that.
Would it be too cheeky, too cliché, if I said that marketing clichés are a dime a dozen? Probably. But the fact is, marketing clichés are SO overused that — if you take away brand assets like logo, color, etc. — you’d be hard pressed to know what company is giving you that same tired line of, “we take X to the next level!” Ugh. Here are 24 of the most-used marketing clichés, and what to say instead.
Ping, pang, POOM! What’s that? The sound of some exotic Vegas slot machine? No. Sadly, that’s the sound of the gah-bah-gillions (made up number that’s REALLY BIG) of emails hitting my inbox. I spend way too much time dealing with emails. And even though I may moan over the many messages that hit my account on the daily, when I’m doing the sending they’d better be on point. So I’m sharing my awesome-sauce secret (and not-so-secret) tools to help you write better business emails. Ready, set, WRITE!
Have you ever noticed the underlying principle that makes some blog posts spread like wildfire? It’s not always the research or lengthy content but the conversational tone that makes your readers feel good. The era has come when you are supposed to write even the technical manuals and guides in a simple and conversational manner. By doing so, you can generate content which is more appealing and engaging for your readers. If you are eager to start writing conversationally, you do not require pursuing stiff rules and regulations. Just be yourself!
Over the holiday a family member told me that she got in trouble for using readability tactics – specifically bullet points – by her boss. Apparently her boss thought that bullet points were “too aggressive” for the reader. It’s my view that her boss, who ironically works in the media space, has no idea how important readability is to content and email marketing.