As a business owner, you’re aware of the constant change in business conditions, from dealing with financial fluctuations to learning what puts your business at risk for failure. With two months down & only 10 left in the year, there’s no time to waste if you want your business to stand out & succeed. Business owners are anxious to know what 2018 has in store & what adjustments they’ll need to make to stay a step ahead of the competition. As you navigate through your important business decisions, use the following four tips to keep your business from being left behind.
With the recent update to Facebook’s News Feed, owners of small & medium-sized businesses may wonder if Facebook is worth their time and effort. Capitalizing on Facebook’s huge user base—2 billion & counting—requires (1) understanding the latest changes to Facebook; (2) developing a new, video-driven marketing strategy; & (3) employing supporting tools & technologies. Learn more about these three elements so that you can create engaging videos that attract an audience, generate sales, & build customer loyalty.
Every major social media channel now offers video as a built-in feature of their platform – Instagram, Facebook, Twitter & (just recently) Linkedin. HubSpot found that 43% of people want to see more video content from marketers & almost 52% of marketing professionals worldwide name video as the type of content with the best ROI. “But a video is so expensive, and I don’t know how to make it look good! I’ll have to hire a professional and it’s going to take so long,” you might be thinking. Yet, the majority of successful, viral videos were filmed on a cell phone & required zero prep time. It’s time to shift your mindset when it comes to using video in your professional marketing efforts. So, get out your cell phone or webcam – let’s walk through some ways to use video with social.
Brands and businesses alike are clamoring to create viral videos. The stats alone are enough to convince marketers and the C-Suite that video is the place to put focus in 2018. But can just anyone create very viral videos? We’re here with the staggering truth!
Videos can be created for just about any type of marketing strategy, regardless of industry. Whether they are introductory videos, instructional videos, product demos, client testimonials, employee interviews, office tours, etc., videos help businesses drive home their messages and create brand awareness like nothing else. Many brands are discovering the potential that video marketing gives them for creating higher levels of engagement and sales than written blog posts alone. 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI. ~ eMarketer, 2013 Are you ready to learn more about using videos in your marketing strategy? To start, here are a few places you may consider for marketing your online videos and increasing their reach – and potentially, your ROI.