If you, like many other digital marketers, believe Twitter is singing its swan song, Dakota Shane at Inc. would like to change your mind. He says the network is poised for growth in 2018, citing reasons like real-time conversations, easy networking, & lower advertising costs compared to other social media platforms. Any of those three items is good cause to focus on developing your Twitter following in 2018. Here’s what you need to know as you begin to build.
Is your social media strategy 2018 proof? The Pew Research Center reports social media traffic increased from 5% in 2005 to 69% by 2011 — and that number has likely increased since then. If you own a business, the stat might not impress you much. But it should. Use the following information to help you decide where and how to spend your time on social media.
Do you think you’re tweeting enough? Or do you need to tweet more? This is a question I ask of myself and of our clients. So I spent an entire year trying to figure out what happens when you tweet more. Here are my results from a yearlong case study (of myself).
Last year we started the tradition of sharing our most-shared blog posts with you, the reader, at the end of the year with ‘Our 20 Most #AwesomeSauce Blog Posts Of 2013.’ And in continuing the tradition this year is no different. Except for the fact that I’ve honed my writing skills a bit, so we’re sharing less posts and more takeaways. You know, a nice and neat way to bookmark our most valuable posts for referencing … as judged by you!
It’s no secret that our mantra (and tagline) here at B Squared Media is “Think Conversation, Not Campaign.” We believe so much in that foundation of online marketing that we trademarked the statement — serious commitment! And as I’ve been doing my end-of-year clean up — where I unfollow and disconnect with silent, spammy, or just plain SO NOT SOCIAL peeps — I thought instead of ranting about the derelicts that I’d put the “good guys” in the spotlight.