Sometimes it can feel like hackers are a mere relic of the ’90s: trench coat–donning, sunglass-toting nerds that navigate neon-lit cyber-realities. The truth is, hackers are real, and they’re a real danger to your business. Celebrities, multinational retailers, and social media websites have all fallen prey to their tactics. And with so much of our lives being uploaded, and so much sensitive financial data floating around in the Cloud, it’s now more common than ever for tech-skilled cyber criminals to make off with millions of names, birth dates, and credit card numbers. What does this mean for your business? It may be at risk of a cyber attack if you don’t take the appropriate precautions!
I have a confession to make. I’m always telling our clients (based on their metrics, of course) that they need to produce more behind-the-scenes content to help sell the brand’s story. My confession is that I’m not sharing enough of my OWN behind-the-scenes content. Whoopsies. If people connect to other people, and not logos, then sharing this type of content can really help your audience connect with the WHO of your brand. Here are a few ideas to emulate and master your own “people content.”
What can our furry friends teach us about branding? All of you animal lovers out there will get this right off the bat … how animals can show us branding done right. You know when you look at your dog and you no longer see a dog? You actually see Spike, or Spot, or (in my case) Chloe? They’ve transcended “dog” and become human to us. Their little nuances, and personality traits (Chloe is scared of the dark), and ways in which they “speak” to you become so much more than an animal with four legs and a wagging tail. You SEE them for who they are (yes, WHO not WHAT). Dogs have much to teach us when it comes to branding done right.
I’ve made a terrible mistake. I haven’t given enough fodder on SMM for the small guy’s social strategy. On a recent post, The 5 Cs Of Social Media, we received some constructive criticism in the comments that deserves some following up on. One of our readers told us: “As I read this blog/article I do what often happens to me- how do I apply these concepts- the 5 c’s to my small B2C business? I don’t do webinars or have ebooks, etc. I wish sm professionals wrote blogs to help small businesses like myself with concrete ideas of how to apply these 5 C concepts. I am working on the Content Marketing Strategy and participate in communities. Tend to get lost on collaboration and conversion. Most of your readers who commented on this post already know this info. You might look to the audience like myself who is learning how to use social media marketing for our small businesses.” Well, Roslyn, this one’s for YOU! 🙂
Let’s think about marketing campaigns: TV, radio, print … you can’t really develop a relationship with someone through any of those marketing channels, can you? However, with social media, marketers are presented with a way to have two-way conversations with consumers. You can actually develop deeper relationships online … and it doesn’t matter if you’re B2B, B2C, ginormous, or teeny tiny. The best part? Compared to the traditional marketing channels social media is pretty low cost.