If you’re a business owner or marketer, you completely understand the significance of your logo design. From its shape to its color, your logo represents everything about you and your business. Your logo visually symbolizes your brand. So when it comes to choosing the right logo design, you may soon realize that it’s not a task for the weak-hearted.
I was personally touched by a story on the news recently about a Colorado homeless man who won $500,000 from a $10 scratch-off lottery ticket. This man, who had lived in a homeless shelter for more than four years, purchased the ticket with his own money. For most of us, achieving success within our chosen careers or as business owners, relies on having a strong work ethic combined with healthy doses of both patience and persistence. Of course, we occasionally hear of successful entrepreneurs who inherit their wealth and coast through life because of their famous names. However, most successful entrepreneurs rely on neither on inheritance nor luck. They instead put in a lot of time and hard work earning their wealth, branding their businesses, and creating a name for themselves. But do smart and successful businesses start with branding? Let’s take a look …
With 2016 right around the corner, why are so many brands still pushing their less-than-stellar content out onto the internet? Around this time last year, Brooke wrote a post describing how businesses must change their content marketing style in order to make a positive impact on their audience in 2015. Rather than continuing to create and share the same “hum-drum” content, businesses must create and share content that is meaningful and relevant if they want their business to stand out from the rest. Fortunately, business owners and marketers now have plenty of content tools available that can help them create and distribute high-quality content for their audiences.
One of my sons was playing a game on his iPad the other day and it had a catchy little tune. It turns out that this song, which is called, “Dumb Ways to Die,” originally started out as an Australian public service announcement campaign. In a nutshell, the original campaign video went viral and the song continues to live on through popular video games: the original “Dumb Ways to Die,” and a more recently released “Dumb Ways to Die 2: The Games.” In the song’s video, you’ll see these cute little animated figures demonstrating “dumb” ways to die, such as the following: Set fire to your hair Poke a stick at a grizzly bear Eat medicine that’s out of date You get the idea, right? These scenarios may seem completely silly…but yes, they could result in death. However, the cute animated figures don’t really die, and they always get the chance to make the same dumb mistakes all over again. But what happens if you’re a social media manager and you make a dumb social media mistake on one or more of your company’s platforms…a real, BIG, and public dumb mistake?
In business, shift happens. (Yes, that’s my clever play on words for both shift and, well, you know). Change is the only constant, and for me that means rebranding needs to happen when there’s a lot of shift(s) happening. But how far should we go when rebranding? And how often should it happen?