Is your social media strategy 2018 proof? The Pew Research Center reports social media traffic increased from 5% in 2005 to 69% by 2011 — and that number has likely increased since then. If you own a business, the stat might not impress you much. But it should. Use the following information to help you decide where and how to spend your time on social media.
Every major social media channel now offers video as a built-in feature of their platform – Instagram, Facebook, Twitter & (just recently) Linkedin. HubSpot found that 43% of people want to see more video content from marketers & almost 52% of marketing professionals worldwide name video as the type of content with the best ROI. “But a video is so expensive, and I don’t know how to make it look good! I’ll have to hire a professional and it’s going to take so long,” you might be thinking. Yet, the majority of successful, viral videos were filmed on a cell phone & required zero prep time. It’s time to shift your mindset when it comes to using video in your professional marketing efforts. So, get out your cell phone or webcam – let’s walk through some ways to use video with social.
If you’re a business owner or marketer, you completely understand the significance of your logo design. From its shape to its color, your logo represents everything about you and your business. Your logo visually symbolizes your brand. So when it comes to choosing the right logo design, you may soon realize that it’s not a task for the weak-hearted.
I was personally touched by a story on the news recently about a Colorado homeless man who won $500,000 from a $10 scratch-off lottery ticket. This man, who had lived in a homeless shelter for more than four years, purchased the ticket with his own money. For most of us, achieving success within our chosen careers or as business owners, relies on having a strong work ethic combined with healthy doses of both patience and persistence. Of course, we occasionally hear of successful entrepreneurs who inherit their wealth and coast through life because of their famous names. However, most successful entrepreneurs rely on neither on inheritance nor luck. They instead put in a lot of time and hard work earning their wealth, branding their businesses, and creating a name for themselves. But do smart and successful businesses start with branding? Let’s take a look …
With 2016 right around the corner, why are so many brands still pushing their less-than-stellar content out onto the internet? Around this time last year, Brooke wrote a post describing how businesses must change their content marketing style in order to make a positive impact on their audience in 2015. Rather than continuing to create and share the same “hum-drum” content, businesses must create and share content that is meaningful and relevant if they want their business to stand out from the rest. Fortunately, business owners and marketers now have plenty of content tools available that can help them create and distribute high-quality content for their audiences.