All that is needed to create a YouTube channel is a business name or any other name for that matter followed by a few clicks and bingo! You are good to go. On the other hand, it will take more than a few clicks for a channel to take off and sustain popularity. Many channels have initially done well but due to failure to maintain the massive following, they have crumbled. There are others that stagnate as soon as they are created. Knowing how to use the available content marketing tools will go a long way in increasing viewership according to Caffeinated. Below are step by step instructions on how to use such resources to improve your YouTube views.
Today’s brands use social media marketing to engage their customers, educate users about their products and offerings, share industry knowledge, and sell merchandise and services. In today’s competitive business environment, you must have a social media presence if you want to continue to grow. According to a 2017 study conducted by Hootsuite and We Are Social, social media users now number upwards of 3 billion. That’s nearly 40% of the world’s population. And MarketingSherpa reports that 95% of 18- to 34-year-olds and 92% of 34- to 44-year-olds are following brands on social media. That’s a lot of potential exposure. How can you leverage your social media channels best for your business? Follow these 8 tips from industry experts to grow your following and expand your brand’s reach.
Did you know that people on Facebook comment on live content 10 times more than an uploaded video? That’s a fact that your small business can’t ignore. Facebook Live was introduced in 2016 and allows you to share live content with followers and friends on Facebook. The idea was to increase engagements with your fans and connect instantly and it has done just that! Integrating live video into your small business plan enhances your brand. Let’s take a deeper dive into how you can add live video to your marketing toolbox.
Learning about marketing can seem daunting for an entrepreneur, but it doesn’t have to be. There are only two things you need. You have to regularly take the time to learn more about it and know the best resources to learn from. We took care of the resources angle. You’ll find a starter list for you to learn more about marketing in short amounts of time below. Make a commitment to set aside 20 minutes every day. It can be in the morning when you first start your day, before you leave for the night, or during your lunch break. This is the most essential thing: committing to consistent improvement each day.
Social media has become an integral tool for online brand management. Last year, companies of all sizes used social networking platforms to communicate with over 3.1 billion global social media users Facebook’s recent data breach, however, demonstrates how important it is to secure your business’s social media presence. Factors like poor account security and data mismanagement contributed to the scandal and compromised the online security of millions of users. While your company may not be in a position to adversely affect as many people as Facebook, you can avoid similar vulnerabilities by developing and sharing a social media security plan with your team. Developing an online presence with social media is an effective strategy for growing your business and its reputation. Protect your investment—and your customers—against data breaches, malware, and hacks with these four best practices.