Is your social media strategy 2018 proof? The Pew Research Center reports social media traffic increased from 5% in 2005 to 69% by 2011 — and that number has likely increased since then. If you own a business, the stat might not impress you much. But it should. Use the following information to help you decide where and how to spend your time on social media.
Being a social media newbie can be frustrating, daunting, and require a LOT of research. Whether you’re trying to figure out which platforms to use for your business or brand, or which social media management tools are best to get the job done, it can feel like you’re stuck in fact-finding mode forever! Hopefully, blogs like ours can help ease overwhelm with posts like this one — where we’re going to recap which social media tools are getting the highest marks.
Clicks on my links, And engagement rates on posts. Influencer scores, And client boasts. Robust Sprout Social reports, Tied up in strings … These are a few of my favorite things (to measure on social media)!
I did a Google Search of “post and pray method” hoping to find some witty definition, but apparently the staffing industry has cornered the market (or at least the search market) on that phrase. So I’ll have to take a stab at my own (hopefully witty) definition: “The post and pray method is a favorite method of social media “gurus,” “ninjas,” and “mavens” whereby they don’t follow any sort of organized structure or content calendar for publishing posts to social media, and instead find cat memes or take quotes (from other authors) and make them “pretty” in Canva. These “experts” then post them, and pray the post(s) get interaction and engagement. In short, this method requires little to no social media or business strategy.”
There are probably a billion and one social media tools to be thankful for this year. There are SO many out there – and it’s my belief that everyone should have access to them to make their social media run smoothly. For those of you who follow B Squared Media on Facebook, you know that every Thursday we host “TERRIFIC TOOLS THURSDAY” where we highlight some of the tools we’ve used to help us. For this post, we’re outlining some of the 29 tools we’ve mentioned over the past year+ in the hopes you can become thankful for them as well.