In 2014, we created what we now call The Ultimate Social Media Roadmap (in 2014 it was called the 5 Cs of Social Media). Why the name change? Because roadmaps are essential to get where you’re going. So here’s how to get from content to conversation with our tried-and-true social media roadmap.
Will social media marketing work for you? Will it work for me? I get this a lot when pitching our services, and even with established clients. “Convince me social media marketing works.” So I’ll launch into case studies for myself and our clients, stats, facts and a barrage of other “social media marketing is glorious” tales. But last night, sitting on my couch cross-legged and pondering our growth and success, I had an epiphany about convincing people social media marketing will work. And I feel pretty darn good about it.
One of my sons was playing a game on his iPad the other day and it had a catchy little tune. It turns out that this song, which is called, “Dumb Ways to Die,” originally started out as an Australian public service announcement campaign. In a nutshell, the original campaign video went viral and the song continues to live on through popular video games: the original “Dumb Ways to Die,” and a more recently released “Dumb Ways to Die 2: The Games.” In the song’s video, you’ll see these cute little animated figures demonstrating “dumb” ways to die, such as the following: Set fire to your hair Poke a stick at a grizzly bear Eat medicine that’s out of date You get the idea, right? These scenarios may seem completely silly…but yes, they could result in death. However, the cute animated figures don’t really die, and they always get the chance to make the same dumb mistakes all over again. But what happens if you’re a social media manager and you make a dumb social media mistake on one or more of your company’s platforms…a real, BIG, and public dumb mistake?
I love Pinterest. There, I said it. Truthfully, I have always been open about my fondness for this platform. And over the past few years, I have experimented and found many ways to use Pinterest. In other words, I have pinned more recipes, interior decorating ideas, and fashions than I could ever possibly use. To date, I have collected 5,986 pins but will definitely surpass that number before I publish this post. I have been attracted to Pinterest since its early days. In fact, back when I got started on Pinterest, the platform only made accounts available by invitation-only. I remember doing a little “happy dance” the day I received the email with my login information. I am not exaggerating when I tell you that my joy was quite similar to the feelings I experienced when I received my college acceptance letters. Pinterest has made dozens of changes over the past few years. However, each change has made the platform more user-friendly and attractive. You’ll find there are plenty of ways you can use Pinterest, too. Even better? You no longer have to wait for your invitation email from Pinterest – you can start right away.
Don’t get me wrong, not all time is wasted on social media. However, there are many gaping holes that we (myself included) have fallen into with social media that have caused us to waste colossal amounts of time. I’ll share with you the ones I see trapping companies, brands, and clients the most.