There are many types of social media consultants out there. I’ve found that most fit into one of four categories, ranging from newbie to accomplished. Even though each of these four social media consultants are needed, only a few should be seriously considered when making a hire for your business.
Outsourced social media management is what we specialize in here at B Squared Media, though we prefer to call it done-for-you social media management. With our 5th birthday looming next year, we’ve taken stock of things and ranked what’s most important and least important with our outsourced social media management clients. Guess what? The most important thing we think done-for-you SMM clients must have is the thing that’s probably not even on your radar.
Will social media marketing work for you? Will it work for me? I get this a lot when pitching our services, and even with established clients. “Convince me social media marketing works.” So I’ll launch into case studies for myself and our clients, stats, facts and a barrage of other “social media marketing is glorious” tales. But last night, sitting on my couch cross-legged and pondering our growth and success, I had an epiphany about convincing people social media marketing will work. And I feel pretty darn good about it.
Social media experts can be a lifesaver when you’re looking to dip your toe into churning and chaotic online waters. However, with the social media landscape changing … oooh, DAILY … it’s hard for experts to claim territory over each and every social platform. And beyond that, there is a bigger secret social media experts don’t want you to know.
Have you defined — or do you need to redefine — your community manager responsibilities? Whether you said “yes” or “what’s a community manager” this post is written especially for you! If your current situation looks something like this: You’re busier than ever. Leads are pouring in. RFPs are out of control. You need 48 hours in a day, a clone, and a really stiff drink … I feel ya. This is exactly where I am today. And even though I need a community manager (CMGR) for my business and my clients’ businesses, anyone who utilizes social media needs to understand how to break down the duties of the community manager to help lighten that workload!