Everyone wants to prove social media ROI. It’s all, “show me the money!” However, social media ROI isn’t always that simple to track. While it can be, there’s usually a not-so-direct way social media magic happens. Here are a few very true, very BIG wins I’ve gotten from my social media investments.
Outsourcing your social media marketing is not an easy decision. No one knows your business better than you. On the other hand, you don’t have the time to manage every single notification, much less work 365 days a year. Use this guide to decide if outsourcing your social media marketing to a third party is the best solution.
Digitally, we are trying harder than ever to connect with customers. On social, those connections are identified through social media engagements. How do we measure the quality of social media engagements? And how do we identify the quality of those engagements? We have a few answers for you.
As someone who owns a social media marketing agency, I’m supposed to say you should always outsource social media marketing. The problem is I don’t agree. There are many reasons why you should manage your own social. For instance, because no one knows your business better than you. But if you’re not 1000% committed, you could be wasting a lot of time and money on your social media efforts. We’ve got 10 signs that point to YES when asking if yourself if you should outsource social media marketing to someone else, plus the warning signs of DIY social that’s in trouble.
Hiring social media managers hasn’t slowed in 2017. In fact, a quick search on job search site Indeed pulled up 2,027 job postings for “social media manager” in NYC alone. But finding a social media manager with hustle … that takes an eagle eye for both traits and skills that will help shine a spotlight on emerging leaders. Since we’re in hiring mode in 2017, here’s a look at what we look for when hiring hustlers.