Digitally, we are trying harder than ever to connect with customers. On social, those connections are identified through social media engagements. How do we measure the quality of social media engagements? And how do we identify the quality of those engagements? We have a few answers for you.
As someone who owns a social media marketing agency, I’m supposed to say you should always outsource social media marketing. The problem is I don’t agree. There are many reasons why you should manage your own social. For instance, because no one knows your business better than you. But if you’re not 1000% committed, you could be wasting a lot of time and money on your social media efforts. We’ve got 10 signs that point to YES when asking if yourself if you should outsource social media marketing to someone else, plus the warning signs of DIY social that’s in trouble.
Hiring social media managers hasn’t slowed in 2017. In fact, a quick search on job search site Indeed pulled up 2,027 job postings for “social media manager” in NYC alone. But finding a social media manager with hustle … that takes an eagle eye for both traits and skills that will help shine a spotlight on emerging leaders. Since we’re in hiring mode in 2017, here’s a look at what we look for when hiring hustlers.
In 2014, we created what we now call The Ultimate Social Media Roadmap (in 2014 it was called the 5 Cs of Social Media). Why the name change? Because roadmaps are essential to get where you’re going. So here’s how to get from content to conversation with our tried-and-true social media roadmap.
Social media management tasks include more than responding to comments or posting to Facebook. For a well-rounded social media strategy, your business has to go beyond posting and responding to initiate success. Here are 14 things you’ll need to tackle in 2017 if you want to see results.