Sales agreement language may be the only way to protect yourself from unruly clients once they’re in your portfolio. What I’ve found is that there aren’t really “bad” clients, just uneducated clients. But if for some reason things go sour, strong language in your sales agreement may be your only saving grace. Here’s how to protect yourself.
Social selling is nothing new. Successful social selling, well, that’s another story! How many times have you connected to someone on Twitter or LinkedIn only for them to immediately send you a message selling something? That is not social selling! That’s social spam! If you want to use social media to sell your products or services, here are ten tips for doing it right.
Cold calling for sales leads? Blech. The mere mention of using the phone to “surprise people” brings me back to my early 20s when I was tasked with cold calling local businesses to find buyers or renters. I worked in a luxury high rise building where tenants could buy and/or rent our lavish units. Something about it felt like an oxymoron; when you’re charging New York prices in Dallas ($6,000 a month for rent!), you don’t go begging any unvetted Joe Schmoe to come see “exclusive residences.” And years later when I started my own business, I resolved to throw cold calling for sales (and emailing, for that matter) out the window. Here’s why following that mantra has been a boon for B Squared …
I’ll never forget my second big speaking gig; I was barely in business a year and was having a major case of impostor syndrome. I was so nervous to speak to women entrepreneurs from New York City! What could I teach these women CEOs about branding their businesses through social media? But all I had to do was embrace storytelling and I was able to meet four women who have since asked for, or sent me, business. And trust me, you can too.
Last year I had 19 kids and this year I have 13. I’m teaching another semester of, “Customization and Personalization of the Offer” at Baruch College in NYC — it’s a class on consumer behavior where my students learn how to customize or personalize the offer. “The offer” refers to anything you’re offering online, whether it’s content or items for purchase through e-commerce. If you’re selling it, pitching it, or asking for something in return for it, it’s an offer. Last semester I wrote about the difference between customization and personalization. This semester I want to get clear on how and why you need to be doing this NOW.