Though the process of starting an online business is easier than ever, establishing an online presence is not. The World Wide Web is flooded with options for purchasing the same products and services from different outlets. And while there are plenty of legitimate sites looking to sell their products and services to customers using virtual means, you really have to shine to attract the right online consumers. Here’s how to ensure your online presence stands out from the crowd.
Just how digitally savvy would you say your business is? Very? Kinda? Not a lot? The digital world is moving on — with or without you — at an incredible pace: 61% of content marketers meet with their team daily or weekly to create the most effective content marketing strategies [source: CMI] Mobile now captures two out of every three digital media minutes in the US [source: comScore] Search: Google’s algorithms may now show results based on what part of the funnel you’re in [source: SearchEngine Land] 80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase [source: VB Insight] So exactly how can you keep up? Start with these 12 ways you can become more digitally savvy …
Though your company shouldn’t be solely focused on the numbers, growing your audience online does matter. And while there are plenty of community-building tips to grow in size, these tips are more about getting your new found followers to connect with and remain loyal to your brand. Ready to stand out and get noticed? Let the countdown begin!
Being creative in marketing isn’t easy. Not only does it require, um, creativity, but it also requires focus. Just ask anyone who works in marketing what his or her biggest challenges are, and it’s quite likely that “being easily distracted” is going to be near the top of their lists. Maybe even at the very top. In the marketing world, we call that “Shiny Object Syndrome,” and trust me, it’s a real thing.