Struggling to set your 2017 SMB marketing budget? Many small businesses are grappling to keep up with the constant challenges and changes of digital marketing, and so are their budgets. The misconception that some marketing tactics — especially social media marketing — are free, only adds to the unrealistic expectations SMBs face when trying to calculate budgets. Here’s what our research indicates a healthy SMB marketing budget should be in 2017.
Would it be too cheeky, too cliché, if I said that marketing clichés are a dime a dozen? Probably. But the fact is, marketing clichés are SO overused that — if you take away brand assets like logo, color, etc. — you’d be hard pressed to know what company is giving you that same tired line of, “we take X to the next level!” Ugh. Here are 24 of the most-used marketing clichés, and what to say instead.
If you’re a business owner or marketer, you completely understand the significance of your logo design. From its shape to its color, your logo represents everything about you and your business. Your logo visually symbolizes your brand. So when it comes to choosing the right logo design, you may soon realize that it’s not a task for the weak-hearted.
Videos can be created for just about any type of marketing strategy, regardless of industry. Whether they are introductory videos, instructional videos, product demos, client testimonials, employee interviews, office tours, etc., videos help businesses drive home their messages and create brand awareness like nothing else. Many brands are discovering the potential that video marketing gives them for creating higher levels of engagement and sales than written blog posts alone. 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI. ~ eMarketer, 2013 Are you ready to learn more about using videos in your marketing strategy? To start, here are a few places you may consider for marketing your online videos and increasing their reach – and potentially, your ROI.
I was personally touched by a story on the news recently about a Colorado homeless man who won $500,000 from a $10 scratch-off lottery ticket. This man, who had lived in a homeless shelter for more than four years, purchased the ticket with his own money. For most of us, achieving success within our chosen careers or as business owners, relies on having a strong work ethic combined with healthy doses of both patience and persistence. Of course, we occasionally hear of successful entrepreneurs who inherit their wealth and coast through life because of their famous names. However, most successful entrepreneurs rely on neither on inheritance nor luck. They instead put in a lot of time and hard work earning their wealth, branding their businesses, and creating a name for themselves. But do smart and successful businesses start with branding? Let’s take a look …