If you, like many other digital marketers, believe Twitter is singing its swan song, Dakota Shane at Inc. would like to change your mind. He says the network is poised for growth in 2018, citing reasons like real-time conversations, easy networking, & lower advertising costs compared to other social media platforms. Any of those three items is good cause to focus on developing your Twitter following in 2018. Here’s what you need to know as you begin to build.
As a business owner, you’re aware of the constant change in business conditions, from dealing with financial fluctuations to learning what puts your business at risk for failure. With two months down & only 10 left in the year, there’s no time to waste if you want your business to stand out & succeed. Business owners are anxious to know what 2018 has in store & what adjustments they’ll need to make to stay a step ahead of the competition. As you navigate through your important business decisions, use the following four tips to keep your business from being left behind.
What exactly is integrated marketing? Why is so important for your brand? Integrated marketing is the process of creating a seamless brand experience for the consumer. It combines all aspects of marketing, including on & offline activities, to ensure that a brand is answering its consumers’ needs in every step of their buyer’s journey. It matters because the best brands use it, so well in fact, that as consumers we play into it without even realizing!
Is your social media strategy 2018 proof? The Pew Research Center reports social media traffic increased from 5% in 2005 to 69% by 2011 — and that number has likely increased since then. If you own a business, the stat might not impress you much. But it should. Use the following information to help you decide where and how to spend your time on social media.
Struggling to set your 2017 SMB marketing budget? Many small businesses are grappling to keep up with the constant challenges and changes of digital marketing, and so are their budgets. The misconception that some marketing tactics — especially social media marketing — are free, only adds to the unrealistic expectations SMBs face when trying to calculate budgets. Here’s what our research indicates a healthy SMB marketing budget should be in 2017.