You can’t be in business today without using lead generation tools. Okay, maybe you can but I’d be shocked to learn this! As a consumer, I find lead generation tools a little creepy. But, as a business owner, they’re totally cool. Cool as in, they help you stuff leads into your pipeline. What business owner doesn’t think that’s cool?! Here are several creepy, but cool, recommended lead generation tools.
What exactly is integrated marketing? Why is so important for your brand? Integrated marketing is the process of creating a seamless brand experience for the consumer. It combines all aspects of marketing, including on & offline activities, to ensure that a brand is answering its consumers’ needs in every step of their buyer’s journey. It matters because the best brands use it, so well in fact, that as consumers we play into it without even realizing!
Arguably, the call-to-action is the catalyst for moving users through the funnel with your online content. If you’ve read anything online, you’ve likely encountered a basic call-to-action encouraging you to take the next step and “Download now,” “Gain Access,” or “Contact Us.” You want more conversions (leads, subscribers, downloads, etc.), right? A good call-to-action — also known in marketing circles as the “CTA” — isn’t the only variable you need for better conversions, but it will certainly make your efforts a lot more effective. Here’s how to write a CTA with power, poise, and polish.
Facebook lead ads are an exciting addition to the Facebook advertising suite since they focus entirely on lead generation. Essentially, lead ads allow you to add a contact form directly on your ads so you can request information without the user having to leave Facebook. If you’re looking to get sign ups for your content, price estimates from customers, or any other type of business information, this post is for you! We’ve got five facts you need to know about your next Facebook lead ad campaign.
If you aren’t using a lead generation funnel to help convert your online audience into leads, keep reading. A lead generation funnel can help you give value to your audience before asking for the sale. I’m going to share with you a dead simple funnel, plus offer step-by-step instructions to get it working like a well-oiled machine.