If you aren’t using a lead generation funnel to help convert your online audience into leads, keep reading. A lead generation funnel can help you give value to your audience before asking for the sale. I’m going to share with you a dead simple funnel, plus offer step-by-step instructions to get it working like a well-oiled machine.
Cold calling for sales leads? Blech. The mere mention of using the phone to “surprise people” brings me back to my early 20s when I was tasked with cold calling local businesses to find buyers or renters. I worked in a luxury high rise building where tenants could buy and/or rent our lavish units. Something about it felt like an oxymoron; when you’re charging New York prices in Dallas ($6,000 a month for rent!), you don’t go begging any unvetted Joe Schmoe to come see “exclusive residences.” And years later when I started my own business, I resolved to throw cold calling for sales (and emailing, for that matter) out the window. Here’s why following that mantra has been a boon for B Squared …
The numbers have been in for quite some time now – email is the most-opened, most-preferred and highest-ROI way of communicating with your customers and prospects. It comes as no wonder that 51% of marketers surveyed recently by SmartInsights and TFM&A pronounced email marketing as the top digital channel for 2015: Source But email marketing is not “Fill it, shut it, forget it.” It has to work off a high-quality, active list of leads who want to hear from you.
Most marketers and business owners already realize the necessity of lead generation for their company’s success. However, they should also understand the importance of another critical component of their sales funnels: lead conversion. The steps that it takes to convert leads into customers may seem arduous to some. But, in order to thrive and survive, your business needs clients. Your business may have no trouble acquiring leads. But what if there is something “broken” in your lead nurturing process which keeps those leads from moving through the funnel? You may be asking yourself, “Why am I unable to convert leads into customers”? A little background on the lead conversion process may help answer that question.
Can you convert leads with content marketing? Um, YEAH! Isn’t that what using content marketing is all about? You don’t have to take my word for it. Let the experts at Demand Metric sway you: “Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.” Leads? For less? Now you’re speaking my language.