How do you identify influencers when you’re going all in on influencer marketing? Maybe you’ve paid a pretty price for a PR firm to handle it for you. Maybe you’ve got an influencer guide. Or, maybe you’re not sure where to start. If you’re the last of those scenarios, this one is for you! We’re listing 7 tools you can use to find and identify influencers for your influencer marketing campaign.
Engaging your brand influencers in one successful influencer marketing campaign after another is no easy feat. I see so many companies doing this the wrong way that I thought I’d give some tips on doing it right. At B Squared, we know the key to long-lasting relationships with brand influencers is all about thinking conversation.
I was stumped when I first heard the term Influencer Guide. In a bustling cafe in Newark, NJ, my digital friend and cohort Tamara MacDuff and I were meeting IRL (in real life) for the first time. When she called herself an Influencer Guide and explained what that means, I knew I needed to share this knowledge with other marketers and business owners. My interview with Tamara will help you understand why you need to find your own Influencer Guide and how this guide can boost your business dramatically!
Connecting with consumers can be a real challenge for marketers. In our media-obsessed, overstuffed online world, it can be difficult to determine how to build meaningful relationships. The first step? Connect with the right consumers. And if you’re not sure how to do that, this post is for you!
It’s safe to say that online influencers are the driving force behind the social sites we love (and loathe). But what makes someone an influencer? How’d they go from zero to hero online? From what I can tell, there’s no secret sauce, only hard work!