With the recent update to Facebook’s News Feed, owners of small & medium-sized businesses may wonder if Facebook is worth their time and effort. Capitalizing on Facebook’s huge user base—2 billion & counting—requires (1) understanding the latest changes to Facebook; (2) developing a new, video-driven marketing strategy; & (3) employing supporting tools & technologies. Learn more about these three elements so that you can create engaging videos that attract an audience, generate sales, & build customer loyalty.
Is your social media strategy 2018 proof? The Pew Research Center reports social media traffic increased from 5% in 2005 to 69% by 2011 — and that number has likely increased since then. If you own a business, the stat might not impress you much. But it should. Use the following information to help you decide where and how to spend your time on social media.
Facebook video ads have caught my attention. Have they caught yours yet? Attracting audiences to your organic and paid media is becoming harder and harder. Utilizing video ads can give you the extra oomph you need to think conversation with your campaigns. One of these four tools (recommended by Facebook itself) can help you create compelling video ads.
Does your Facebook strategy involve telling your unique story? Helping, and not hard selling, your unique audience? Posting often, but not too often? Does it provide a mix of media types? I’m here to tell you, that’s probably not enough. If you think you can handle the truth about what it means to have a well-rounded Facebook strategy in 2017, keep reading.
Facebook posts falling flat? Trust me, we’re all getting hit hard with falling analytics. We’ve been writing a lot lately about engagement levels — especially on Facebook — and what that means for brands. While things are definitely dire, you’re not doomed just yet. We’ve got six cheats for your Facebook posts.