Does your Facebook strategy involve telling your unique story? Helping, and not hard selling, your unique audience? Posting often, but not too often? Does it provide a mix of media types? I’m here to tell you, that’s probably not enough. If you think you can handle the truth about what it means to have a well-rounded Facebook strategy in 2017, keep reading.
Facebook posts falling flat? Trust me, we’re all getting hit hard with falling analytics. We’ve been writing a lot lately about engagement levels — especially on Facebook — and what that means for brands. While things are definitely dire, you’re not doomed just yet. We’ve got six cheats for your Facebook posts.
The Facebook News Feed is a fickle friend. Updates to the EdgeRank algorithm happen frequently. This makes it hard to know what/when to post and what will get seen by your Facebook Page fans when you do post something. And you need to understand the Facebook News Feed to get your posts seen!
A Facebook engagement strategy has been an important aspect of what our clients look for on the behemoth platform — awareness, connection and the whole “Think Conversation” mantra we live by here at B Squared. But with Facebook’s newest algorithm update, is engagement on Facebook a KPI (key performance indicator) that brands should really be focusing on? Let’s discuss …
When it comes to Facebook content, one thing we always hear from clients is, “I have no idea what to post to Facebook.” Or, “I have nothing to post to Facebook.” While you may not know what to post, trust me, there are plenty of types of content you can post to try to capture your community’s interest — and entice engagement! Use this quick tip guide, with six tips for creating better Facebook content, to ensure you never have to wonder what to post again.