Ping, pang, POOM! What’s that? The sound of some exotic Vegas slot machine? No. Sadly, that’s the sound of the gah-bah-gillions (made up number that’s REALLY BIG) of emails hitting my inbox. I spend way too much time dealing with emails. And even though I may moan over the many messages that hit my account on the daily, when I’m doing the sending they’d better be on point. So I’m sharing my awesome-sauce secret (and not-so-secret) tools to help you write better business emails. Ready, set, WRITE!
I’m scrambling to create better content this year. Are you? With organic traffic in a downward spiral, Content Shock, and an onslaught of posts, memes and articles on just about everything, it’s time for a major change. You can go out there and Google the secrets to success, OR, you can read these three content marketing books by the experts.
The numbers have been in for quite some time now – email is the most-opened, most-preferred and highest-ROI way of communicating with your customers and prospects. It comes as no wonder that 51% of marketers surveyed recently by SmartInsights and TFM&A pronounced email marketing as the top digital channel for 2015: Source But email marketing is not “Fill it, shut it, forget it.” It has to work off a high-quality, active list of leads who want to hear from you.
Who doesn’t love a loyal community? Online or offline, they make your business bustle. And being that community is the 2nd ‘C’ in the 5 Cs of Social Media, it’s super important to the fundamental success of your online marketing. Lucky for you last week’s Ready, Set, Podcast episodes cover both community, and how to capture a community worth having. Let’s go!
Recent articles have pointed to email marketing as a powerful medium; maybe even more so than social media. However, it’s surprising to me that so many marketers are still ignoring one of the single most important tactics used by successful email marketers: Segmentation. Segmenting is the process of putting subscribers into “buckets” or categories so they may be specifically marketed to with a product or service they show an interest in. If you aren’t currently using segmentation tactics with your email marketing, you’re probably training your audience to ignore you.