Would a content hackathon help with the challenge of coming up with great content ideas? Would it help with the difficulty and cost associated with bringing together design, development, copy, and promotion to actually bring our ideas to life? From start to finish, a feature content piece or website resource can take months to complete, and many more months to promote within your industry. But what if you could cut the time it takes to produce an amazing piece of content from months to 48 hours? Is it even possible? The short answer is…yes!
Would it be too cheeky, too cliché, if I said that marketing clichés are a dime a dozen? Probably. But the fact is, marketing clichés are SO overused that — if you take away brand assets like logo, color, etc. — you’d be hard pressed to know what company is giving you that same tired line of, “we take X to the next level!” Ugh. Here are 24 of the most-used marketing clichés, and what to say instead.
Social media content can be a fickle friend to your social strategy (and feeling successful). Why do certain posts launch into the stratosphere, while some fall flat? While we marketers rely on reports and data to paint the big picture, perhaps we’re better suited looking at the smaller side of things. Here’s how we’ve been using micro changes to make a BIG impact on our social media content.
Without context, some people will dismiss your storytelling as garbage. And not because it is! Context helps readers connect with the finer points of your story. Storytelling, content marketing … whatever you want to call it … if it doesn’t resonate, if it doesn’t connect or hit someone in the face or in the heart, it may fall flat. Your content should tell the most amazing story ever, but if your context isn’t on point, it’s going to miss the mark.
When it comes to Facebook content, one thing we always hear from clients is, “I have no idea what to post to Facebook.” Or, “I have nothing to post to Facebook.” While you may not know what to post, trust me, there are plenty of types of content you can post to try to capture your community’s interest — and entice engagement! Use this quick tip guide, with six tips for creating better Facebook content, to ensure you never have to wonder what to post again.