Content is a great way for a brand to demonstrate their relevance, personality, and value. Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective. Here are seven ways to reboot your brand’s content marketing strategy.
From blog posts to original videos, your company’s branded content communicates your brand, solutions, and values to your audience. Good content doesn’t just showcase your product, it helps potential customers solve their problems and build brand trust. In an industry where 56% of customers buy from brands that relate to them, brands must prioritize producing original content. Whether you’re a budding business or an established enterprise, you should be creating top-notch, original content. Try these trends when creating a content strategy.
Content marketing is everywhere. That’s not really all that surprising. Content marketing works, when done correctly. The thing is, that’s easier said than done. There is a lot out there on how to do content marketing but there is less information about how to create the team that does it. For that reason, today we’re going to look at building such a team. What you need, what you have to do, and the big mistakes that you’ve got to avoid. In that way, you’ll have a guide and a plan to build your team and you won’t find yourself wasting resources or putting out sub-part content because you’ve hired sub-par people.
Marketing best practices are lying to you. Not all of them, mind you. But many. Specifically when it comes to metrics and content marketing. I’ve got some serious stats to show you why we’re wary of marketing best practices here at B Squared Media.
If you aren’t using a lead generation funnel to help convert your online audience into leads, keep reading. A lead generation funnel can help you give value to your audience before asking for the sale. I’m going to share with you a dead simple funnel, plus offer step-by-step instructions to get it working like a well-oiled machine.