Marketing best practices are lying to you. Not all of them, mind you. But many. Specifically when it comes to metrics and content marketing. I’ve got some serious stats to show you why we’re wary of marketing best practices here at B Squared Media.
If you aren’t using a lead generation funnel to help convert your online audience into leads, keep reading. A lead generation funnel can help you give value to your audience before asking for the sale. I’m going to share with you a dead simple funnel, plus offer step-by-step instructions to get it working like a well-oiled machine.
When it comes to Facebook content, one thing we always hear from clients is, “I have no idea what to post to Facebook.” Or, “I have nothing to post to Facebook.” While you may not know what to post, trust me, there are plenty of types of content you can post to try to capture your community’s interest — and entice engagement! Use this quick tip guide, with six tips for creating better Facebook content, to ensure you never have to wonder what to post again.
Surely, if you’ve graced the “halls” of Facebook, you’ve seen — or taken — a quiz that tells you what Game of Thrones character you’re most like, or what your favorite color says about your personality, or how your speech dictates where you’re from. These popular quizzes are just one form of interactive content, and one of many ways to keep readers and your target audience spending more time with your brand. Think it’s hard to get started with interactive content? Think again.
You’d be hard pressed to find someone with a Facebook page who doesn’t care about engagement — and with organic reach in the toilet, it seems everyone is scrambling to boost the visibility of their posts. But what about boosting the action on those posts? What about getting people to move past vanity actions like “likes” and comments and getting them to take the next step with your content? That’s where these 40 calls-to-action for Facebook come in. Use these examples to help you get specific; make the ask; TELL people what you want them to do next …