Do you think you’re tweeting enough? Or do you need to tweet more? This is a question I ask of myself and of our clients. So I spent an entire year trying to figure out what happens when you tweet more. Here are my results from a yearlong case study (of myself).
Without context, some people will dismiss your storytelling as garbage. And not because it is! Context helps readers connect with the finer points of your story. Storytelling, content marketing … whatever you want to call it … if it doesn’t resonate, if it doesn’t connect or hit someone in the face or in the heart, it may fall flat. Your content should tell the most amazing story ever, but if your context isn’t on point, it’s going to miss the mark.
I’m scrambling to create better content this year. Are you? With organic traffic in a downward spiral, Content Shock, and an onslaught of posts, memes and articles on just about everything, it’s time for a major change. You can go out there and Google the secrets to success, OR, you can read these three content marketing books by the experts.
Updated! Last year we wrote a post asking you to steal our content distribution ideas for 2015. Now that 2015 is nearly over, I thought I’d let you know how those ideas panned out and give you some tried-and-true ways to distribute your content in the New Year. It’s pretty safe to say that businesses are waking up and realizing that the “write epic shit” phase of marketing is over. Getting your content seen, getting it to move, and getting your audience to fall in love with the content you’re constantly delivering is NOW. Here’s how to get that done in 2016.
I know you’re sick of hearing predictions and trends for 2015, but content distribution is something you should really focus on this year. The whole “write epic shit” mantra is only partly true. There are plenty of writers, bloggers, and businesses putting out GREAT, helpful, and valuable content and still falling flat. Because writing amazing content is actually step two … Step one is having a solid content distribution strategy in place to get your content MOVING once it’s published.