With 2016 right around the corner, why are so many brands still pushing their less-than-stellar content out onto the internet? Around this time last year, Brooke wrote a post describing how businesses must change their content marketing style in order to make a positive impact on their audience in 2015. Rather than continuing to create and share the same “hum-drum” content, businesses must create and share content that is meaningful and relevant if they want their business to stand out from the rest. Fortunately, business owners and marketers now have plenty of content tools available that can help them create and distribute high-quality content for their audiences.
“Common sense is not so common” — Voltaire Ah, common sense. It seems somewhere along the path someone got it wrong; calling it COMMON sense, that is. What’s sensible to you may not be so sensible to me. And as for having sense in common? HA! So while I may think the 20 topics below are just common sense content choices, perhaps you’ll think differently.
To use content curation as a marketing strategy, or not … apparently that’s the question. My new(ish) friends at Web Search Social are calling me — and others — out. They’re saying, “… content curation as a social marketing strategy is silly, fruitless and something you should stop doing immediately.“ Well hold on there, partner (in my best John Wayne voice). Isn’t that a one-size-fits-all blanket statement? Surely, if content curation were THAT bad, no discerning marketing person (or “experts” as my WSS friends call them in their post) would use this ghastly tactic. Undoubtedly, if content curation were so hideous a tactic, smart marketers like Beth Kanter, Jay Baer, and Jason Falls wouldn’t promote such a thing. Let’s discuss.
Another week of recording for Ready, Set, Podcast, and another week of publishing chock-fill of content marketing ideas. Last week we spoke with Cendrine and Anton, who both shed some light on content marketing must-haves. Things like brand personas and content curation tools. I’ll share my insider insights with you below, as well as list the full episode for a longer listen and deeper dive.
Many times when working with clients we run into this question: “How much content should I be creating?“ In a word? GOBS. Yes, you need gobs of content to successfully run your social media sites. Yes, you need gobs of content to successfully rank for keywords in search (SEO). Yes, you need some sort of content (we like to call these particular pieces “lead magnets”) to “trade” for a right to market to possible leads. We also call that the ‘Give to Get‘ – and it’s very hard to do without some sort of content.