Arguably, the call-to-action is the catalyst for moving users through the funnel with your online content. If you’ve read anything online, you’ve likely encountered a basic call-to-action encouraging you to take the next step and “Download now,” “Gain Access,” or “Contact Us.” You want more conversions (leads, subscribers, downloads, etc.), right? A good call-to-action — also known in marketing circles as the “CTA” — isn’t the only variable you need for better conversions, but it will certainly make your efforts a lot more effective. Here’s how to write a CTA with power, poise, and polish.
You’d be hard pressed to find someone with a Facebook page who doesn’t care about engagement — and with organic reach in the toilet, it seems everyone is scrambling to boost the visibility of their posts. But what about boosting the action on those posts? What about getting people to move past vanity actions like “likes” and comments and getting them to take the next step with your content? That’s where these 40 calls-to-action for Facebook come in. Use these examples to help you get specific; make the ask; TELL people what you want them to do next …
Can you convert leads with content marketing? Um, YEAH! Isn’t that what using content marketing is all about? You don’t have to take my word for it. Let the experts at Demand Metric sway you: “Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.” Leads? For less? Now you’re speaking my language.
We’ve all been on the quest for sign ups. Whether it’s for our bootcamp, webinar, event, eBook, or just to get readers on our marketing list, we’ve all tried well-planned (and not-so-well planned) launches. Raise your hand if you know marketers who send out a week-before and week-of email blast, along with a smattering of social media posts (even on sites we haven’t seen you on in months!) to push their event. [Raises hand and waves it around wildly] So you mean to tell me you spent months planning this launch and then mere moments marketing it? Hmmmm. [Silence]