Statistically speaking, business growth should be eluding me. More than 50% of business owners survive only five years. And If I want to make it to 10 years? My chances of failing are much greater. As we round out B Squared’s fifth year in business, we look at what it took to get here and what it will take for business growth to get to year 10 and beyond.
The New Year is here which means it’s time for business owners to start strategizing for how they will make 2017 more profitable and more successful than the year before it. (We’re in the thick of it with such a crazy year last year!) Our 2017 business checklist should help. Although organizing your plan will likely require specifics pertaining to your business and its unique needs, there are several impactful ways business owners in every industry and niche can work toward building better business operations.
You may not know what guilt scheduling is, but I can almost bet you’re a victim of it. Guilt scheduling is what we do to ourselves after a vacation or day off. We cram the next available business day or days full to the brim with meetings and make-up work, zapping us to the core. If you are a business owner or just a busy professional, here are the signs you’re guilt scheduling is getting the best of you.
I missed publishing this Monday due to a hectic couple of weeks. My FEELINGS were telling me to panic, to feel guilty, to pressure myself to make time where there wasn’t and get this published. Luckily Mallie reminded me that I was the only person putting those limitations on myself. You see, passion in business can be great, but it can also get many of us in trouble. So can “free.” Last week’s Ready, Set, Podcast episodes cover these subjects nicely, so let’s dive in!
Being creative in marketing isn’t easy. Not only does it require, um, creativity, but it also requires focus. Just ask anyone who works in marketing what his or her biggest challenges are, and it’s quite likely that “being easily distracted” is going to be near the top of their lists. Maybe even at the very top. In the marketing world, we call that “Shiny Object Syndrome,” and trust me, it’s a real thing.