This week’s Ready, Set, Podcast recap brings in two heavy hitters who have a different take on blogging and business. We all have our own opinions and experiences with what works and what doesn’t, but why not listen to to people who’ve already walked the walk (not just talked the talk)? Sarah and Mike really bring some out-of-the-box insights for us on both business and blogging, so if you’re ready for a different perspective, let’s dive in!
Blogs have been around for nearly twenty years by now. Starting from the first blog ever to hit the web – Links.net (it’s been around since 1994), to the roll out of Blogger five years later, to the first ever ads on blogs in 2003 with the entry of AdSense, blogs have had a colorful and often controversial history. Check out this cool visual timeline showing the main milestones in blogging. It’s a slightly old resource, but it’s fascinating to see how many of its predictions are now absolutely true!
Even though we started out as a social media agency, we’ve slowly transitioned into an agency that provides traditional marketing and content marketing services as well [rebrand coming soon! 🙂]. It’s not that we’re being greedy. We noticed a disturbing trend with our clients: They had little or no marketing strategy, which led to having no original content, which made providing social media services very difficult for us. As we taught our clients why MARKETING >> CONTENT MARKETING >> SOCIAL MEDIA all folded into one another, it became clear we were on to something that people really need — and want — to understand.
Blogging is hard! I started the B² Blog a little over a year ago and it’s been a slow and steady process to gain readers, shares, and an overall interest in what we write about. I’m constantly looking for tips and tricks to tweak what we have. I read lots of blogs in my own quest to be better. And, lemme tell ya, a lot of blogs SUCK!
Ah, the beautiful, bountiful world of blogs. The stats make one thing clear about blogging: YOU SHOULD DO IT. And oh yeah, you should DO IT NOW. But is your blog really doing its job? Or is it just another dingy, long-forgotten billboard (advertisement) on the side of the super sales highway?