Does your brand personality play it cool, embrace snark and sass, or just keep it real (honest)? Brand positioning is no easy task, but at some point, you’ve got to decide how to tackle tone and voice. This is especially important when using social or two-way conversational platforms online. If you’re not sure how to play it, we’ve got some consumer behavior stats that will help in a BIG WAY!
Here’s my feeble attempt to tell you what it’s like to be a social media entrepreneur. Startups are hard; I’m about to be in my 5th year of business and I still struggle daily. Even at my best, I am being chased by my worst. If you own a business, work for a business owner, or employ a business through outsourcing, here’s a peep show you probably can’t unsee.
Outsourced social media management is what we specialize in here at B Squared Media, though we prefer to call it done-for-you social media management. With our 5th birthday looming next year, we’ve taken stock of things and ranked what’s most important and least important with our outsourced social media management clients. Guess what? The most important thing we think done-for-you SMM clients must have is the thing that’s probably not even on your radar.
Does your blogging strategy have you “talking” at, to, or with your intended audience? We often look at blogging as a way to push information out there, or to pull potential leads into our pipeline; in doing that, we leave our audience completely out of the process. Even if your goal is to push something out, or pull someone in, by thinking conversation when writing your blogging strategy, you can more easily make a connection with your readers. Here are five ways to do that.
According to a recent report by Social Fresh, 80% of businesses find it difficult to find qualified candidates for social media management roles. It’s no wonder, then, that many businesses are looking to outsource their social media roles to get the job done. But what exactly does outsourcing your social media management mean? Is that the best option? And what’s the future look like for outsourced social media needs? Here’s the latest on what the social media management landscape looks like, where it’s most likely headed, and how we’ve seen it work in the real world.