Would it be too cheeky, too cliché, if I said that marketing clichés are a dime a dozen? Probably. But the fact is, marketing clichés are SO overused that — if you take away brand assets like logo, color, etc. — you’d be hard pressed to know what company is giving you that same tired line of, “we take X to the next level!” Ugh. Here are 24 of the most-used marketing clichés, and what to say instead.
Amid crashing waves of information and content, psychographics are one way to keep your targeted audiences from drowning in a sea of sameness. Both paid and organic campaigns should be using psychographics to create highly targeted, segmented, and ready-to-buy lists for your marketing and sales teams to start conversations with. Haven’t heard of — or used — psychographics for marketing? Pay close attention, because I’m going to lay out a complete blueprint for you right here in this post.
I missed publishing this Monday due to a hectic couple of weeks. My FEELINGS were telling me to panic, to feel guilty, to pressure myself to make time where there wasn’t and get this published. Luckily Mallie reminded me that I was the only person putting those limitations on myself. You see, passion in business can be great, but it can also get many of us in trouble. So can “free.” Last week’s Ready, Set, Podcast episodes cover these subjects nicely, so let’s dive in!
I’m not sure about you, but I find myself wondering how many commercials got approved for mass distribution. So many seem to be lacking any sort of creativity, or thought. And then there are a select few that are very clever; perhaps by toeing the line. But is this in-your-face advertising what marketers need to do to catch our attention and to combat online ADD?
When paid, owned and earned media come together, they give birth to what some marketers are calling, “converged media.” Converged media happens when at least two or more of the above-mentioned media channels come together, use a consistent story line (look and feel), and work in concert to meet a certain marketing or content marketing goal.