Smarter advertising is needed … whether you’re managing a multi-million dollar marketing budget or scraping ad campaigns together with pennies. Many of the pricey ads that appear in Times Square or during the Super Bowl get a lot of attention. However, their cost doesn’t determine their success. By thinking creatively & taking advantage of advancing technology, smaller brands on limited budgets can enjoy the same positive results as bigger players. Get inspired by smaller brand strategies below, and see how their ads compare to recent big-budget favorites.
You need to get to know the new digital advertising rules NOW. Consumer buying habits are changing dramatically. Companies that focus on traditional advertising efforts need to shift their focus to the digital sphere. Today, the most successful ad campaigns are rooted in digital marketing. Here’s what you need to know.
Would it be too cheeky, too cliché, if I said that marketing clichés are a dime a dozen? Probably. But the fact is, marketing clichés are SO overused that — if you take away brand assets like logo, color, etc. — you’d be hard pressed to know what company is giving you that same tired line of, “we take X to the next level!” Ugh. Here are 24 of the most-used marketing clichés, and what to say instead.
Amid crashing waves of information and content, psychographics are one way to keep your targeted audiences from drowning in a sea of sameness. Both paid and organic campaigns should be using psychographics to create highly targeted, segmented, and ready-to-buy lists for your marketing and sales teams to start conversations with. Haven’t heard of — or used — psychographics for marketing? Pay close attention, because I’m going to lay out a complete blueprint for you right here in this post.
I missed publishing this Monday due to a hectic couple of weeks. My FEELINGS were telling me to panic, to feel guilty, to pressure myself to make time where there wasn’t and get this published. Luckily Mallie reminded me that I was the only person putting those limitations on myself. You see, passion in business can be great, but it can also get many of us in trouble. So can “free.” Last week’s Ready, Set, Podcast episodes cover these subjects nicely, so let’s dive in!