Brace yourself. I’m about to unleash some of my brutal honesty on my Tweeps. Well, maybe you’re not one of my Tweeps – as I tend to stay away from Twitts.
What’s a Twitt?
A Twitt has many “no-no” attributes on Twitter. My first clue is when a user has an egg for an avatar or doesn’t have their bio filled out. Or worse, the bio is full of grammatical errors (or makes no sense at all).
What’s even more grotesque is if it says something along the lines of, “I’m AWESOME, I’m a NINJA and my company is the BEST in the WORLD!” Really? The world? Lemme see some credentials to back that up, buddy.
Secondly, if I see ANY tweets about getting more Twitter followers or buying more Twitter followers, you’re a Twitt.
I also steer clear of people who only tweet quotes. Gee, thank you for your stellar information, but I think I’ll just go to BrainyQuote.com the next time I’m looking for a little inspiration. Don’t get me wrong, a quote here and there can lift the day, add encouragement or define a moment! However, if every tweet I spy from you is a quote, you might be a Twitt.
If you’re stuck on “rapid fire” – tweeting three, four, five or (GASP!) more tweets out at the same time – you sir or madam, are a Twitt. Sure, everyone has a sweet spot they’re aiming for, but cluttering our Twitter Streams with a flurry of tweets all at one time is wrong. And it’s lazy. Ever heard of HootSuite, Sprout Social or TweetDeck? Please do yourself a favor and investigate!
If every tweet you send out has the fb.me/XYZ123 link, you’re a Twitt. I’m sorry. I know this one stings for many of you. But every smart marketer knows that content marketing is all about the AUDIENCE, and Facebook and Twitter have two totally different audiences – even for the same person/brands. Please don’t be a Twitt … do not, I repeat, DO NOT connect your Facebook and Twitter accounts.
The worst offenders are those of you who have your personal Facebook and company Facebook pages BOTH connected to one Twitter account. We get double the tweets about the same stuff. Ew. Not cool.
Accordingly, since content marketing is about the AUDIENCE, if every (or every other, or the majority) tweet is about YOU, YOUR BUSINESS, YOUR BRAND, YOUR FREE WEBINAR, etc. you are the most heinous of Twitts. Please take a moment to remove your narcissism from the Twitterverse (and the social sphere for that matter); it’s choking us and it stinks.
I know I’m coming across really mean right now, but it’s a risk I’m willing to take for the SOCIAL GOOD.
There’s a Consumer Revolution going on. Wake up and smell the change! Your consumers don’t want to hear all about you. They need value, they need to trust you, and if you’re going to use social media as a platform they need you to be social media savvy. This is especially true if you’re a social media “expert” or provide services in social business.
No one deserves to be, or know, a Twitt. So stop it already!
What are some things Twitts do that chap YOUR hide? I’d love hear from you, because hey, everyone should get a minute or two on the soapbox!
See you in the social sphere!
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