Team meetings suck, but they are a must — both internally and externally — for most businesses. Google “meetings” and you’ll find that many articles on the subject insinuate what most of us already know: team meetings SUCK. The telltale signs of sucky meetings are laid out in this post (read if you dare). But, in true B Squared form, we’re also giving you our team meeting secrets to help you not be so sucky.
Cold calling for sales leads? Blech. The mere mention of using the phone to “surprise people” brings me back to my early 20s when I was tasked with cold calling local businesses to find buyers or renters. I worked in a luxury high rise building where tenants could buy and/or rent our lavish units. Something about it felt like an oxymoron; when you’re charging New York prices in Dallas ($6,000 a month for rent!), you don’t go begging any unvetted Joe Schmoe to come see “exclusive residences.” And years later when I started my own business, I resolved to throw cold calling for sales (and emailing, for that matter) out the window. Here’s why following that mantra has been a boon for B Squared …
In an effort to bring more sanity to 2016, I’ve been unsubscribing from newsletters like a son-of-a-gun. I’m an information hoarder, so if I think something has incredible value I’ll give it a whirl (hence the mass exodus from my inbox at the end of every year). Sometimes, though, I’m so turned off by sucky sign-up forms that I don’t care HOW good the offer seems, I just won’t do it. I can’t comprehend why I need to give you 56 pieces of information for one ding dang eBook, newsletter, or webinar. To uncover your sign-up form suckiness factor, I’ve got some examples that show how you might be losing out on conversions with your less-than-stellar opt-in forms.
Excuse me but, your marketing contest sucks! I’ll openly admit to loving these snarky “here’s why your [maketing something or other] sucks” posts. We’ve written sucky posts for: Social Media Social Media Strategy Blogging Storytelling And today we’ve been given a reason to write about a marketing contest example that will leave your business looking a little less than stellar.
Storytelling without value is just that, the telling of stories. My grandma tells wonderful stories. Do you think she’s gaining leads and making deals from this ability? Nope. Perhaps your business is telling great stories, too. While it’s wonderful to talk about yourself, your story about customer service, or your family story about overcoming odds, what you really have to ask yourself when it comes to effective storytelling is what your audience is also asking: “What’s in it for me?” Allow me to give you some scenarios to show you what I mean, and at the end, I hope you’ll have an ah-ha moment about your content being a conversation (or not).