Every major social media channel now offers video as a built-in feature of their platform – Instagram, Facebook, Twitter & (just recently) Linkedin. HubSpot found that 43% of people want to see more video content from marketers & almost 52% of marketing professionals worldwide name video as the type of content with the best ROI. “But a video is so expensive, and I don’t know how to make it look good! I’ll have to hire a professional and it’s going to take so long,” you might be thinking. Yet, the majority of successful, viral videos were filmed on a cell phone & required zero prep time. It’s time to shift your mindset when it comes to using video in your professional marketing efforts. So, get out your cell phone or webcam – let’s walk through some ways to use video with social.
Brands and businesses alike are clamoring to create viral videos. The stats alone are enough to convince marketers and the C-Suite that video is the place to put focus in 2018. But can just anyone create very viral videos? We’re here with the staggering truth!
Facebook video ads have caught my attention. Have they caught yours yet? Attracting audiences to your organic and paid media is becoming harder and harder. Utilizing video ads can give you the extra oomph you need to think conversation with your campaigns. One of these four tools (recommended by Facebook itself) can help you create compelling video ads.
Videos can be created for just about any type of marketing strategy, regardless of industry. Whether they are introductory videos, instructional videos, product demos, client testimonials, employee interviews, office tours, etc., videos help businesses drive home their messages and create brand awareness like nothing else. Many brands are discovering the potential that video marketing gives them for creating higher levels of engagement and sales than written blog posts alone. 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI. ~ eMarketer, 2013 Are you ready to learn more about using videos in your marketing strategy? To start, here are a few places you may consider for marketing your online videos and increasing their reach – and potentially, your ROI.