Good storytelling cannot be exaggerated. Perhaps the marketing term “storytelling” is overused, but its premise is not. Potential customers and clients don’t just connect with your brand’s mission; they need a narrative that’s easy to align with … a story that’s easy to share. In business, everything’s better with good storytelling. Here’s how to achieve that.
Does your blogging strategy have you “talking” at, to, or with your intended audience? We often look at blogging as a way to push information out there, or to pull potential leads into our pipeline; in doing that, we leave our audience completely out of the process. Even if your goal is to push something out, or pull someone in, by thinking conversation when writing your blogging strategy, you can more easily make a connection with your readers. Here are five ways to do that.
According to SCORE, only 51 percent of small businesses have a website. Among those companies that do have such a web presence, many rely solely on website content that increases sales, like blog posts and products descriptions. However, customer conversion is just one of several important components of a successful website — good online marketing also involves catering to press representatives and search engine algorithms.
I’ll never forget my second big speaking gig; I was barely in business a year and was having a major case of impostor syndrome. I was so nervous to speak to women entrepreneurs from New York City! What could I teach these women CEOs about branding their businesses through social media? But all I had to do was embrace storytelling and I was able to meet four women who have since asked for, or sent me, business. And trust me, you can too.