Connecting with consumers can be a real challenge for marketers. In our media-obsessed, overstuffed online world, it can be difficult to determine how to build meaningful relationships. The first step? Connect with the right consumers. And if you’re not sure how to do that, this post is for you!
Being a social media newbie can be frustrating, daunting, and require a LOT of research. Whether you’re trying to figure out which platforms to use for your business or brand, or which social media management tools are best to get the job done, it can feel like you’re stuck in fact-finding mode forever! Hopefully, blogs like ours can help ease overwhelm with posts like this one — where we’re going to recap which social media tools are getting the highest marks.
As a Community Manager (CMGR) it can be difficult to keep up with daily tasks of one online community, much less several! Thankfully, we CMGRs have the luxury of using social media management tools to help us with our day-to-day activities, and even help some of us grow. And while there are practically a million and one tools you can choose from when it comes to social media management, there are four that are absolutely dominating the social sphere right now. Can you guess which ones they are?
Being creative in marketing isn’t easy. Not only does it require, um, creativity, but it also requires focus. Just ask anyone who works in marketing what his or her biggest challenges are, and it’s quite likely that “being easily distracted” is going to be near the top of their lists. Maybe even at the very top. In the marketing world, we call that “Shiny Object Syndrome,” and trust me, it’s a real thing.
I’ll admit it: Being a solopreneur is HARD WORK! The past two years of figuring out how to run a successful social business have seen a few wins, but even more misses. I’m constantly asking: What can I do myself? Can automation be used for a social business? It is wise? Will it hurt more than it helps? What can I delegate when I have a small — or no — staff? Large holes to fill, no?