Everyone wants to prove social media ROI. It’s all, “show me the money!” However, social media ROI isn’t always that simple to track. While it can be, there’s usually a not-so-direct way social media magic happens. Here are a few very true, very BIG wins I’ve gotten from my social media investments.
It’s important to get people talking about your brand, but how they’re talking about it — or social media sentiment — is also crucial. Are consumers giving off positive or negative vibes when they mention your brand? Measuring your social media sentiment will help you determine this. We’re laying out just how to do that in today’s post.
Is your social media strategy 2018 proof? The Pew Research Center reports social media traffic increased from 5% in 2005 to 69% by 2011 — and that number has likely increased since then. If you own a business, the stat might not impress you much. But it should. Use the following information to help you decide where and how to spend your time on social media.
As someone who owns a social media marketing agency, I’m supposed to say you should always outsource social media marketing. The problem is I don’t agree. There are many reasons why you should manage your own social. For instance, because no one knows your business better than you. But if you’re not 1000% committed, you could be wasting a lot of time and money on your social media efforts. We’ve got 10 signs that point to YES when asking if yourself if you should outsource social media marketing to someone else, plus the warning signs of DIY social that’s in trouble.
Do you think you’re tweeting enough? Or do you need to tweet more? This is a question I ask of myself and of our clients. So I spent an entire year trying to figure out what happens when you tweet more. Here are my results from a yearlong case study (of myself).